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Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

Published: Sep-2015 | Format: PDF | Technavio | Number of pages: 55 | Code: MRS - 34549

About augmented reality

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware. 

Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.
The report includes a discussion of the key vendors operating in this market.

Key vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Metaio
• NGRAIN
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Key market driver
• Large target market
• For a full, detailed list, view our report

Key market challenge
• Lack of content
• For a full, detailed list, view our report

Key market trend
• Increased integration in mobile devices
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
 Highlights
PART 02: Scope of the report
PART 03: Market research methodology
 Research methodology
 Economic indicators
PART 04: Introduction
 Key market highlights
PART 05: Market overview
 History
 Present scenario
 Future perspective
 AR hardware
PART 06: Technology life cycle
PART 07: Market landscape
 Value chain
 Market size and forecast
PART 08: Market drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
 Competitive scenario
PART 13: Key vendor analysis
 Augmented Pixels
 Aurasma
 Blippar
 Catchoom
 Metaio
 NGRAIN
 Qualcomm
 Total Immersion
 Wikitude
 Zappar
PART 14: Appendix
 List of abbreviations
PART 15: Explore Technavio
List of Exhibits
Exhibit 01: Technology life cycle of AR technology
Exhibit 02: Mobile AR value chain
Exhibit 03: Mobile AR market for marketing and advertising in APAC ($ millions)
Exhibit 04: APAC population forecast 2014-2019 (millions)
Exhibit 05: APAC population forecast by age group 2014-2019
Exhibit 06: Comparison of global and APAC smartphone markets 2014-2019 (millions of units)
Exhibit 07: Comparison of global and APAC tablet markets 2014-2019 (millions of units)
Exhibit 08: Internet users in APAC by country 2011-2014 (per 100 people)
Exhibit 09: Impact of drivers and challenges

                        
            

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