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Mobile Augmented Reality Market in China 2015-2019

Published: May-2015 | Format: PDF | Technavio | Number of pages: 77 | Code: MRS - 14080

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Infinity AR
• Metaio
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Market Driver
• Large base of mobile users
• For a full, detailed list, view our report

Market Challenge
• Government regulations
• For a full, detailed list, view our report

Market Trend
• Crowdfunding
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be
• What are the key market trends
• What is driving this market
• What are the challenges to market growth
• Who are the key vendors in this market space
• What are the market opportunities and threats faced by the key vendors
1 List of Abbreviations

2 Executive Summary

3 Scope
3.1 Definitions
3.1.1 AR Engine
3.1.2 AR Software
3.1.3 AR Hardware
3.2 End-user Segments
3.2.1 Enterprise
3.2.2 Consumer
3.3 Base Year
3.4 Market Size Calculation and Segmentation
3.4.1 Calculation of Mobile AR Market Size
3.4.2 End-user Segmentation
3.4.3 Vendor Segmentation
3.5 Common Currency Conversion Rates

4 Introduction
4.1 History
4.2 Present Scenario
4.3 Future Perspective

5 Technology Life Cycle

6 AR Hardware: Global Perspective

7 Mobile AR Market in China
7.1 Value Chain
7.2 Market Size
7.3 Potential ARPA
7.4 Segment Analysis and End-user Applications
7.4.1 Enterprise
7.4.2 Consumer
7.5 Porter’s Five Forces
7.5.1 Threat of Substitutes
7.5.2 Threat of New Entrants
7.5.3 Bargaining Power of Suppliers
7.5.4 Bargaining Power of Buyers
7.5.5 Threat of Rivalry

8 Drivers
8.1 Large Mobile User Base
8.2 Participation by Local Vendors
8.3 Increased Adoption in Advertising Sector
8.4 Increased Use in Industrial Sector
8.5 SLAM Technology

9 Challenges
9.1 Government Regulations
9.2 Lack of Content
9.3 Low Awareness
9.4 Hardware Limitations
9.5 User Experience
9.6 Lack of Interoperability across Mobile Platforms

10 Trends
10.1 Crowdfunding
10.2 BYOD and COPE
10.3 Depth-sensing Cameras

11 Competitive Scenario

12 Will AR Change Our Lives?

13 Key Vendor Analysis
13.1 Augmented Pixels
13.1.1 Key Facts
13.1.2 Business Overview
13.1.3 Applications Developed using AR Technology
13.1.4 Recent Developments
13.2 Aurasma
13.2.1 Key Facts
13.2.2 Business Overview
13.2.3 Recent Developments
13.3 Blippar
13.3.1 Key Facts
13.3.2 Business Overview
13.3.3 Geographical Presence
13.3.4 Business Strategy
13.3.5 Recent Developments
13.4 Catchoom
13.4.1 Key Facts
13.4.2 Business Overview
13.4.3 Geographical Presence
13.4.4 Business Strategy
13.4.5 Recent Developments
13.5 Infinity Augmented Reality
13.5.1 Key Facts
13.5.2 Business Overview
13.6 Metaio
13.6.1 Key Facts
13.6.2 Business Overview
13.6.3 Key Product Offerings
13.6.4 Key Solutions
13.6.5 Business Strategy
13.6.6 Recent Developments
13.7 Qualcomm
13.7.1 Key Facts
13.7.2 Business Overview
13.7.3 Business Segmentation by Revenue 2014
13.7.4 Business Segmentation by Revenue 2013 and 2014
13.7.5 Geographical Segmentation by Revenue 2014
13.7.6 Business Strategy
13.7.7 Recent Developments
13.8 Total Immersion
13.8.1 Key Facts
13.8.2 Business Overview
13.8.3 Key Offerings
13.8.4 Geographical Presence
13.8.5 Recent Developments
13.9 Wikitude
13.9.1 Key Facts
13.9.2 Business Overview
13.9.3 Key Offerings
13.9.4 Business Strategy
13.9.5 Recent Developments
13.10 Zappar
13.10.1 Key Facts
13.10.2 Business Overview
13.10.3 Resellers Geographical Presence
13.10.4 Recent Developments

14 Other Reports in this Series

List Of Exhibits 

Exhibit 1: Augmented Pixels: Application Developed using AR Technology
Exhibit 2: Blippar: Geographical Presence
Exhibit 3: Catchoom: Geographical Presence
Exhibit 4: Metaio: Key Product Offerings
Exhibit 5: Metaio: Key Solutions
Exhibit 6: Qualcomm: Business Segmentation by Revenue 2014
Exhibit 7: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 8: Qualcomm: Geographical Segmentation by Revenue 2014
Exhibit 9: Total Immersion: Key Offerings
Exhibit 10: Total Immersion: Geographical Presence
Exhibit 11: Wikitude: Key Offerings
Exhibit 12: Zappar: Resellers Geographical Presence

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