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Predictive Analytics Market by Software Solutions (Data Mining & Management, Decision Support Systems, Fraud & Security Intelligence, Financial Intelligence, Customer Intelligence and Others) for Customer & Channel, Sales and Marketing, Finance & Risk and Other Applications : Global Industry Perspective, Comprehensive Analysis And Forecast, 2014 - 2020

Published: Mar-2016 | Format: PDF | Zion | Number of pages: 110 | Code: MRS - 49499


The report covers forecast and analysis for the predictive analytics market on a global and regional level. The study provides historic data of 2014 along with a forecast from 2015 to 2020 based revenue (USD Million). The study includes drivers and restraints for the predictive analytics market along with the impact they have on the demand over the forecast period. Additionally, the report includes study of opportunities available in the predictive analytics market on a global level.

In order to give the users of this report a comprehensive view on the predictive analytics market, we have included a detailed competitive scenario, and product portfolio of key vendors. To understand the competitive landscape in the market, an analysis of Porter’s five forces model for the predictive analytics market has also been included. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, growth rate and general attractiveness.

The study provides a decisive view on the predictive analytics market by segmenting the market based on delivery mode, software solution, end-use, and applications. Delivery mode includes cloud based and predictive on-premises installation. On the basis of software solutions, predictive analytics market has been classified into customer intelligence, decision support systems, data mining and management, fraud and security intelligence, financial intelligence and others. Some of the key end-use in predictive analytics market includes banking, financial services & insurance (BFSI), government, public administration & utilities, telecom and IT, healthcare, retail, manufacturing and others. All the application segments have been analyzed based on present and future trends and the market is estimated from 2014 to 2020. Key application markets covered under this study includes customer & channel, sales and marketing, finance & risk and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil.

The report covers detailed competitive outlook including company profiles of the key participants operating in the global market. Key players profiled in the report include Microstrategy Incorportation, SAP AG, Information Builders, Fair Isaac  Corporation, Tableau Software Inc., IBM Corporation, Microsoft Corporation, SAS Institute Inc, TIBCO Software Inc, Teradata Corporation and Oracle Corporation.

This report segments the global predictive analytics market as follows:

Global Predictive Analytics Market: Delivery Mode Segment Analysis

  • Cloud Based Technology
  • On-Premises Installation

Global Predictive Analytics Market: Software Solutions Segment Analysis

  • Customer Intelligence
  • Decision Support Systems
  • Data Mining & Management
  • Fraud & Security Intelligence
  • Financial Intelligence
  • Others (Including performance management, sustainability intelligence, campaign management etc.)

Global Predictive Analytics Market: End-Use Segment Analysis

  • Banking, Financial Services & Insurance (BFSI)
  • Government, Public Administration & Utilities
  • Telecom And IT
  • Transportation & Logistics
  • Healthcare
  • Others (Including Energy, Media and entertainment, Engineering & construction etc)

Global Predictive Analytics Market: Application Segment Analysis

  • Sales & Marketing
  • Customer & Channel
  • Finance And Risk
  • Others

Global Predictive Analytics Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Chapter 1. Introduction

  • 1.1. Report description and scope
  • 1.2. Research scope
  • 1.3. Research methodology
    • 1.3.1. Market research process
    • 1.3.2. Market research methodology

Chapter 2. Executive Summary

  • 2.1. Global market revenue, 2014 - 2020(USD Million)
  • 2.2. Global predictive analytics market: Snapshot

Chapter 3. Predictive Analytics market – Global and Industry Analysis

  • 3.1. Predictive analytics: Market dynamics
  • 3.2. Value chain analysis
  • 3.3. Market drivers
    • 3.3.1. Drivers of global predictive analytics market: Impact analysis
    • 3.3.2. Technological advancement
    • 3.3.3. Strong demand from enterprises business
  • 3.4. Market restraints
    • 3.4.1. Restraints of global predictive analytics market: Impact analysis
    • 3.4.2. Complex process and scarcity of expertise
  • 3.5. Opportunities
    • 3.5.1. Rising demand from developing countries
  • 3.6. Porter’s five forces analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1. Market attractiveness analysis by delivery mode segment
    • 3.7.2. Market attractiveness analysis by software solutions segment
    • 3.7.3. Market attractiveness analysis by end-use segment
    • 3.7.4. Market attractiveness analysis by application segment
    • 3.7.5. Market attractiveness analysis by regional segment

Chapter 4. Global Predictive analytics market - Competitive Landscape

  • 4.1. Company market share, 2014
  • 4.2. Price trend analysis

Chapter 5. Global Predictive Analytics Market – Delivery Mode Segment Analysis

  • 5.1. Global predictive analytics market: delivery mode overview
    • 5.1.1. Global predictive analytics market revenue share, by delivery mode, 2014 - 2020
  • 5.2. Cloud based technology
    • 5.2.1. Global cloud based technology market, by delivery mode, 2014 – 2020 (USD Billion)
  • 5.3. On-premises installation
    • 5.3.1. Global on-premises installation market, by delivery mode, 2014 – 2020 (USD Billion)

Chapter 6. Global Predictive Analytics Market – Software Solutions Segment Analysis

  • 6.1. Global predictive analytics market: software solutions overview
    • 6.1.1. Global predictive analytics market revenue share, by software solutions, 2014 - 2020
  • 6.2. Decision support systems
    • 6.2.1. Global decision support systems market, by software solutions, 2014 – 2020 (USD Billion)
  • 6.3. Customer intelligence
    • 6.3.1. Global customer intelligence market, by software solutions, 2014 – 2020 (USD Billion)
  • 6.4. Data mining & management
    • 6.4.1. Global data mining & management market, by software solutions, 2014 – 2020 (USD Billion)
  • 6.5. Fraud & security intelligence
    • 6.5.1. Global Fraud & security intelligence market, by software solutions, 2014 – 2020 (USD Billion)
  • 6.6. Financial intelligence
    • 6.6.1. Global financial intelligence systems market, by software solutions, 2014 – 2020 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global other predictive analytics market, by software solutions, 2014 – 2020 (USD Billion)

Chapter 7. Global Predictive Analytics market – End-Use Segment Analysis

  • 7.1. Global predictive analytics market: End-use overview
    • 7.1.1. Global predictive analytics market revenue share by end-use, 2014 - 2020
  • 7.2. Banking, financial services & insurance (BFSI)
    • 7.2.1. Global predictive analytics market for banking, financial services & insurance (BFSI), 2014 – 2020 (USD Million)
  • 7.3. Government, public administration & utilities
    • 7.3.1. Global predictive analytics market for government, public administration & utilities, 2014 – 2020 (USD Million)
  • 7.4. Telecom and IT
    • 7.4.1. Global predictive analytics market for telecom and IT, 2014 – 2020 (USD Million)
  • 7.5. Transportation & logistics
    • 7.5.1. Global predictive analytics market transportation & logistics, 2014 – 2020 (USD Million)
  • 7.6. Healthcare
    • 7.6.1. Global predictive analytics market for healthcare, 2014 – 2020 (USD Million)
  • 7.7. Others
    • 7.7.1. Global predictive analytics market for other end-use industries, 2014 – 2020 (USD Million)

Chapter 8. Global Predictive Analytics market – Application Segment Analysis

  • 8.1. Global predictive analytics market: Application overview
    • 8.1.1. Global predictive analytics market revenue share by application, 2014 - 2020
  • 8.2. Sales & marketing
    • 8.2.1. Global predictive analytics market for sales and marketing, 2014 – 2020 (USD million)
  • 8.3. Customer & channel
    • 8.3.1. Global predictive analytics market for customer and channel, 2014 – 2020 (USD Million)
  • 8.4. Finance and risk
    • 8.4.1. Global predictive analytics market for finance and risk, 2014 – 2020 (USD Million)
  • 8.5. Others
    • 8.5.1. Global predictive analytics market for other application, 2014 – 2020 (USD Million)

Chapter 9. Global Predictive Analytics market – Regional Segment Analysis

  • 9.1. Global predictive analytics market: Regional overview
    • 9.1.1. Global predictive analytics market revenue share by region, 2014 - 2020
  • 9.2. North America
    • 9.2.1. North America predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
    • 9.2.2. North America predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
    • 9.2.3. North America predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
    • 9.2.4. North America predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.2.5. U.S.
      • 9.2.5.1. U.S. predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.2.5.2. U.S. predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.2.5.3. U.S. predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.2.5.4. U.S. predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe predictive analytics market revenue, by a delivery mode, 2014 – 2020 (USD Million)
    • 9.3.2. Europe predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
    • 9.3.3. Europe predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
    • 9.3.4. Europe predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.3.5. Germany
      • 9.3.5.1. Germany predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.3.5.2. Germany predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.3.5.3. Germany predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.3.5.4. Germany predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.3.6. France
      • 9.3.6.1. France predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.3.6.2. France predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.3.6.3. France predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.3.6.4. France predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.3.7. UK
      • 9.3.7.1. UK predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.3.7.2. UK predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.3.7.3. UK predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.3.7.4. UK predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
    • 9.4.2. Asia Pacific predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
    • 9.4.3. Asia Pacific predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
    • 9.4.4. Asia Pacific predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.4.5. China
      • 9.4.5.1. China predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.4.5.2. China predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.4.5.3. China predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.4.5.4. China predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.4.6. Japan
      • 9.4.6.1. Japan predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.4.6.2. Japan predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.4.6.3. Japan predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.4.6.4. Japan predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.4.7. India
      • 9.4.7.1. India predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.4.7.2. India predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.4.7.3. India predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.4.7.4. India predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
    • 9.5.2. Latin America predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
    • 9.5.3. Latin America predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
    • 9.5.4. Latin America predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
    • 9.5.5. Brazil
      • 9.5.5.1. Brazil predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
      • 9.5.5.2. Brazil predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
      • 9.5.5.3. Brazil predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
      • 9.5.5.4. Brazil predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa predictive analytics market revenue, by delivery mode, 2014 – 2020 (USD Million)
    • 9.6.2. Middle East and Africa predictive analytics market revenue, by software solutions, 2014 – 2020 (USD Million)
    • 9.6.3. Middle East and Africa predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
    • 9.6.4. Middle East and Africa predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)

Chapter 10. Company Profile

  • 10.1. Information Builders
    • 10.1.1. Overview
    • 10.1.2. Financials
    • 10.1.3. Product portfolio
    • 10.1.4. Business strategy
    • 10.1.5. Recent developments
  • 10.2. SAP AG
    • 10.2.1. Overview
    • 10.2.2. Financials
    • 10.2.3. Product portfolio
    • 10.2.4. Business strategy
    • 10.2.5. Recent developments
  • 10.3. Fair Isaac Corporation
    • 10.3.1. Overview
    • 10.3.2. Financials
    • 10.3.3. Product portfolio
    • 10.3.4. Business strategy
    • 10.3.5. Recent developments
  • 10.4. Tableau Software Inc.
    • 10.4.1. Overview
    • 10.4.2. Financials
    • 10.4.3. Product portfolio
    • 10.4.4. Business strategy
    • 10.4.5. Recent developments
  • 10.5. IBM Corporation
    • 10.5.1. Overview
    • 10.5.2. Financials
    • 10.5.3. Product portfolio
    • 10.5.4. Business strategy
    • 10.5.5. Recent developments
  • 10.6. Microsoft Corporation
    • 10.6.1. Overview
    • 10.6.2. Financials
    • 10.6.3. Product portfolio
    • 10.6.4. Business strategy
    • 10.6.5. Recent developments
  • 10.7. SAS Institute Inc
    • 10.7.1. Overview
    • 10.7.2. Financials
    • 10.7.3. Product portfolio
    • 10.7.4. Business strategy
    • 10.7.5. Recent developments
  • 10.8. TIBCO Software Inc
    • 10.8.1. Overview
    • 10.8.2. Financials
    • 10.8.3. Product portfolio
    • 10.8.4. Business strategy
    • 10.8.5. Recent developments
  • 10.9. Oracle Corporation
    • 10.9.1. Overview
    • 10.9.2. Financials
    • 10.9.3. Product portfolio
    • 10.9.4. Business strategy
    • 10.9.5. Recent developments
  • 10.10. Teradata Corporation
    • 10.10.1. Overview
    • 10.10.2. Financials
    • 10.10.3. Product portfolio
    • 10.10.4. Business strategy
    • 10.10.5. Recent developments

List of Tables

1. Global predictive analytics market estimates and forecast, 2014 – 2020 (USD Million)
2. Global predictive analytics market, by region, 2014 – 2020 (USD Million)
3. Global predictive analytics market, by application, 2014 – 2020 (USD Million)
4. Global predictive analytics market, by end-use, 2014 – 2020 (USD Million)
5. Predictive analytics– Key market driver analysis
6. Predictive analytics– Key market restraint analysis
7. satellite imaging market revenue, by product, 2014 – 2020 (USD Million)
8. North America predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
9. North America predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
10. U.S. predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
11. U.S. predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
12. Europe predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
13. Europe predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
14. Germany predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
15. Germany predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
16. France predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
17. France predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
18. UK predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
19. UK predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
20. Asia Pacific predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
21. Asia Pacific predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
22. China predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
23. China predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
24. Japan predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
25. Japan predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
26. India predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
27. India predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
28. Latin America predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
29. Latin America predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
30. Brazil predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
31. Brazil predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)
32. Middle East and Africa predictive analytics market revenue, by application, 2014 – 2020 (USD Million)
33. Middle East and Africa predictive analytics market revenue, by end-use, 2014 – 2020 (USD Million)


List of Figures

1. Predictive analytics market segmentation
2. Global predictive analytics market revenue, 2014 – 2020 (USD Million)
3. Predictive analytics: Market attractiveness analysis, by delivery mode segment
4. Predictive analytics: Market attractiveness analysis, by software solution segment
5. Predictive analytics: Market attractiveness analysis, by application segment
6. Predictive analytics: Market attractiveness analysis, by regional segment
7. Global predictive analytics market revenue share by delivery mode, 2014 – 2020
8. Global cloud based technology market, 2014 - 2020
9. Global On-premises installation market, 2014 - 2020
10. Global predictive analytics market revenue share by software solutions, 2014 – 2020
11. Global cloud customer intelligence market, 2014 - 2020
12. Global cloud decision support systems market, 2014 – 2020
13. Global data mining and management market, 2014 - 2020
14. Global fraud and security intelligence market, 2014 - 2020
15. Global financial intelligence market, 2014 - 2020
16. Global other software solutions market, 2014 - 2020
17. Global predictive analytics market revenue share by application, 2014 - 2020
18. Global predictive analytics market for sales and marketing, 2014 – 2020 (USD Million)
19. Global predictive analytics market for customer and channel, 2014 – 2020 (USD Million)
20. Global predictive analytics market for finance and risk, 2014 – 2020 (USD Million)
21. Global predictive analytics market for others application, 2014 – 2020 (USD Million)
22. Global predictive analytics market revenue share by end-use, 2014 - 2020
23. Global predictive analytics market for banking, financial services & insurance (BFSI), 2014 – 2020 (USD Million)
24. Global predictive analytics market for government, public administration & utilities, 2014 – 2020 (USD Million)
25. Global predictive analytics market for telecom and IT, 2014 – 2020 (USD Million)
26. Global predictive analytics market for transportation and logistics, 2014 – 2020 (USD Million)
27. Global predictive analytics market for healthcare, 2014 – 2020 (USD Million)
28. Global predictive analytics market for other end-uses, 2014 – 2020 (USD Million)
29. Global predictive analytics market revenue share by region, 2014 - 2020

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the Predictive Analytics Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the Global Predictive Analytics Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals


Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Predictive analytics is set of business intelligence technologies that make prediction about behavior and unknown future events using past data to foresee the future. Predictive analytics is final phase of business analysis which is mainly focuses on making predictions. Such predictions improve various decisions as to whom to mail, call, test, diagnose and others. It reinvents how world's primary functions are accomplished, across various sectors. Predictive analytics uses text mining, statistical analysis, data exploration techniques, clustering and rule induction to identify systematical relation between historical and present events.

Predictive analytics market is mainly driven by technological advancement along with adoption of predictive analytics in different application segment. This trend has expected to grow as increasing number of companies are giving more importance to costumers analytics to produce easy solutions. Increasing demand from retail and marketing is expected to propel market growth over the forecast period. However, lack of awareness and skilled resources and time consuming process may pose challenge to the market growth in the near future. 

Predictive Analytics Market

On the basis of delivery mode, the predictive market can be classified into cloud based and on-premises installation. Cloud based was leading segment owing to increasing IT priorities among different business over the past couples of years. Some of the key software tools in predictive analytics market include customer intelligence, decision support systems, data mining and management, fraud and security intelligence, and others (including performance management, sustainability intelligence, etc.). Fraud & security intelligence and financial intelligence are projected to boost market growth in the years to come.  

Some of the key end-use sectors in predictive analytics market includes banking, financial services & insurance (BFSI), government, public administration & utilities, telecom and IT, healthcare, retail, manufacturing and others (including energy, media and entertainment, etc). Banking, financial services & insurance was dominant segment of predictive analytics market and expected to witness fastest growth in the near future.

Predictive analytics find in wide spread applications in various areas such as customer and channel, sales and marketing, finance & risk and others. Finance & risk was major application segment and accounted for large chunk of market share in 2014. The predictive analytics helps to identify frauds and control the quality of systems. Hence, increasing demand for predictive analytics in finance & risk application segment is expected to propel the market growth over the forecast period.

North America dominated the predictive analytics market and accounted for the largest share of the global market in 2014. In terms of revenue, Europe was the second largest market for predictive analytics. The predictive analytics market in Asia Pacific region is expected to exhibit fastest growing at CAGR of 17.0% during the forecast period. Increasing awareness among enterprises and adoption of cloud based or hosted solutions have been resulted into growing demand for predictive analytics in these regions.

Some of the key participants in predictive analytics market includes Microstrategy Incorporation, SAP AG, Information Builders, Fair Isaac  Corporation, Tableau Software Inc., IBM Corporation, Microsoft Corporation, SAS Institute Inc, TIBCO Software Inc, Teradata Corporation and Oracle Corporation.

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