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Quarterly Beverage Tracker Fourth Quarter 2016: Estonia

Published: Feb-2017 | Format: PDF | GlobalData | Number of pages: 22 | Code: MRS - 115883

Quarterly Beverage Tracker Fourth Quarter 2016: Estonia


The volume of soft drinks grew in Q4-16 in Estonia. The most significant growth was reported in the enhanced water and packaged water categories, a result of consumers shifting towards healthier beverages options. The most significant losses were reported in iced/RTD tea drinks and nectars categories. Lower prices and new product development continued to have a positive impact on the dairy segment, which saw an increase in Q4-16. When considering alcoholic beverages, an increased excise tax resulted in a decline in all alcoholic categories apart from the fortified wine.

GlobalData’s Estonia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering - 
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters


- Mostly due to price discount, the consumption of carbonates increased in Q4-16 after declining for several years.
- Due to the consumer’s interest in leading a healthy lifestyle, Enhanced water saw a massive growth in Q4-16.
- Due to being much more expensive than other Beverages category, Iced/RTD tea drinks category suffered yet another heavy drop in the fourth quarter.
- Increased prices and widespread discussions in the media about the harm of alcohol consumption, being the main drivers behind the decline of Alcoholic beverages in Q4-16.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents
1.1 At A Glance
1.2 Impact Of The Eocnomic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Enhanced Water
1.6.5 Flavored Water
1.6.6 Juice
1.6.7 Nectars
1.6.8 Still Drinks
1.6.9 Squash/Syrups
1.6.10 Iced/RTD Tea Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.10 Soft Drinks Quarterly Update
1.10.1 Distribution News
1.11 New Products & Photo Shots
1.12 Focus On Flavored & Functional Waters
1.13 Data Tables
1.14 Pricing Tables


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Single User | $(USD)1645 View Pricing