Global Rural Activities Market Size, Share, Analysis Report - Forecast 2032

Rural Activities Market Insights

According to Market Research Store, the global rural activities market size was valued at around USD 25.09 billion in 2023 and is estimated to reach USD 30.78 billion by 2032, to register a CAGR of approximately 2.3% in terms of revenue during the forecast period 2024-2032.

The rural activities report provides a comprehensive analysis of the market, including its size, share, growth trends, revenue details, and other crucial information regarding the target market. It also covers the drivers, restraints, opportunities, and challenges till 2032.

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Global Rural Activities Market: Overview

Rural activities encompass a wide range of economic, cultural, and recreational pursuits that take place in countryside or non-urban areas. These activities are closely tied to the natural environment and include traditional practices such as agriculture, livestock farming, forestry, and artisanal crafts, as well as more contemporary endeavors like rural tourism, agro-processing, renewable energy generation, and conservation work. In many regions, rural activities are integral to local livelihoods, cultural heritage, and community cohesion, providing food, raw materials, and economic opportunities.

The growth and diversification of rural activities are driven by several factors, including increasing interest in sustainable development, government policies promoting rural entrepreneurship, and rising demand for locally sourced and organic products. Technological advancements, such as precision farming, mobile connectivity, and e-commerce platforms, are transforming traditional rural industries by enhancing productivity, market access, and environmental stewardship. Additionally, the expansion of eco-tourism and agritourism attracts urban visitors to rural landscapes, fostering cultural exchange and generating supplementary income for local communities. As rural areas continue to adapt to global economic and environmental trends, the promotion of resilient and inclusive rural activities plays a crucial role in balanced regional development and sustainable living.

Key Highlights

• The rural activities market is anticipated to grow at a CAGR of 2.3% during the forecast period.
• The global rural activities market was estimated to be worth approximately USD 25.09 billion in 2023 and is projected to reach a value of USD 30.78 billion by 2032.
• The growth of the rural activities market is being driven by increasing government initiatives and investments in rural infrastructure and economic development are playing a crucial role.
• Based on the agricultural activities, the vegetable farming segment is growing at a high rate and is projected to dominate the market.
• On the basis of handicrafts and artisanal products, the weaving segment is projected to swipe the largest market share.
• In terms of eco-tourism activities, the agritourism segment is expected to dominate the market.
• Based on the community and cultural events, the agricultural fairs segment is expected to dominate the market.
• Based on the renewable energy activities, the solar power initiatives segment is expected to dominate the market.
• By region, North America is expected to dominate the global market during the forecast period.

Rural Activities Market: Dynamics

Key Growth Drivers:

• Increasing Demand for Authentic and Experiential Tourism: Urban dwellers are increasingly seeking unique, authentic, and immersive experiences away from crowded cities. Rural tourism, including agritourism (farm stays, farm-to-table experiences), ecotourism (nature-based activities), and cultural tourism (experiencing local traditions and crafts), directly caters to this demand, driving significant growth in this segment.
• Growing Health and Wellness Consciousness: A desire for cleaner air, natural environments, and active outdoor pursuits is pushing individuals towards rural areas for recreation and rejuvenation. Activities like hiking, cycling, birdwatching, and yoga retreats in serene rural settings are gaining popularity.
• Shift Towards Sustainable and Local Consumption: Consumers are increasingly conscious of environmental impact and supporting local economies. This fuels demand for locally sourced agricultural products, artisanal crafts, and sustainable forestry practices, benefiting rural producers and businesses.
• Government Initiatives and Support for Rural Development: Many governments worldwide are investing in rural infrastructure (roads, internet connectivity, electricity), providing subsidies for agriculture, promoting rural tourism, and supporting small businesses to foster economic growth and employment in rural areas. This political will is a significant catalyst for the market.
• Digital Connectivity and E-commerce Penetration: Improved internet access in rural areas allows rural businesses to market their products (e.g., farm produce, handicrafts) and services (e.g., homestays) to a global audience through e-commerce platforms, expanding their market reach beyond local boundaries.
• Diversification of Rural Economies: A strategic shift from sole reliance on agriculture to diversified economic activities, including processing agricultural products, value-added services (like tourism), small-scale manufacturing, and renewable energy projects, is creating new revenue streams and opportunities in rural areas.
• Post-Pandemic Preference for Open Spaces: The COVID-19 pandemic accelerated a trend of people seeking less crowded, open spaces for travel and even living. This has led to increased interest in rural tourism and the potential for "digital nomads" or remote workers to reside in rural areas, further stimulating local economies.

Restraints:

• Inadequate Infrastructure (Roads, Connectivity, Utilities): Many rural areas suffer from poor road connectivity, unreliable electricity supply, limited access to clean water, and insufficient internet infrastructure. These deficiencies hinder economic development, limit accessibility for tourists, and make it challenging for businesses to operate efficiently.
• Lack of Access to Financial Resources and Credit: Rural populations, particularly small farmers and entrepreneurs, often face significant challenges in accessing formal credit, loans, and investment capital. This limits their ability to modernize, diversify, or expand their activities.
• Out-migration of Youth and Skilled Labor: Limited economic opportunities and perceived lower quality of life in rural areas often lead to a "brain drain," where young, educated, and skilled individuals migrate to urban centers in search of better prospects. This depletes the rural workforce and entrepreneurial potential.
• Over-reliance on Agriculture and Climate Vulnerability: Many rural economies are still heavily dependent on agriculture, which is susceptible to unpredictable weather patterns, climate change (droughts, floods), and volatile commodity prices. This creates economic instability and limits resilience.
• Limited Access to Quality Education and Healthcare: Inadequate educational facilities and healthcare services in rural areas deter potential residents and make it difficult to develop a skilled local workforce or attract external talent, impacting overall quality of life and productivity.
• Resistance to Change and Traditional Mindsets: In some rural communities, there can be a resistance to adopting new technologies, business practices, or diversifying traditional activities due to deeply ingrained cultural norms or lack of awareness, slowing down modernization and growth.
• Environmental Degradation and Resource Depletion: Unsustainable agricultural practices, deforestation, soil erosion, and water scarcity can degrade the natural resources that underpin many rural activities, posing long-term threats to livelihoods and the environment.

Opportunities:

• Agritourism and Farm-to-Table Experiences: Capitalizing on the growing demand for authentic food experiences by developing agritourism initiatives (farm stays, cooking classes, direct farm sales) and promoting farm-to-table dining can create significant revenue streams for rural communities.
• Development of Specialized Niche Tourism: Opportunities exist in developing niche tourism segments like adventure tourism (trekking, rafting, mountaineering), wellness retreats, birdwatching, dark sky tourism, and cultural immersion programs, targeting specific interests and attracting higher-spending visitors.
• Renewable Energy Projects: Rural areas often have abundant land and natural resources (sun, wind, biomass) suitable for renewable energy projects (solar farms, wind farms, biogas plants). This can provide new income, local employment, and contribute to national energy goals.
• Digital Entrepreneurship and Remote Work Hubs: With improved internet connectivity, rural areas can become attractive hubs for remote workers and digital entrepreneurs seeking a lower cost of living and a better quality of life. This can bring new skills, businesses, and economic diversification.
• Value Addition to Agricultural and Forest Products: Investing in local processing units for agricultural produce (e.g., organic food processing, dairy products, fruit preserves) and forest products can increase their market value, create local employment, and reduce reliance on raw material export.
• Community-Based Tourism and Ecotourism Initiatives: Empowering local communities to develop and manage tourism initiatives that focus on environmental conservation, cultural preservation, and equitable benefit sharing can ensure sustainable growth and unique visitor experiences.
• Skill Development and Vocational Training: Implementing targeted skill development programs and vocational training in areas relevant to emerging rural activities (e.g., hospitality, digital marketing, sustainable farming practices, renewable energy maintenance) can equip the local population for new job roles.

Challenges:

• Ensuring Sustainability and Minimizing Environmental Impact: As rural activities, especially tourism, grow, a major challenge is to manage development sustainably to prevent over-tourism, environmental degradation, and loss of local character. Balancing economic growth with ecological preservation is crucial.
• Maintaining Authenticity While Commercializing: The allure of rural activities often lies in their authenticity. The challenge is to commercialize these experiences without losing their unique charm, traditions, and local identity, which can happen with excessive commercialization.
• Attracting and Retaining Investment: Rural areas often struggle to attract significant private investment due to perceived higher risks, lower returns, and lack of developed infrastructure compared to urban centers. Overcoming this perception and demonstrating viable investment opportunities is key.
• Bridging the Digital Divide: Despite progress, ensuring equitable access to high-speed internet and digital literacy across all rural areas remains a challenge. This digital divide can limit participation in the e-commerce economy and access to information and services.
• Policy Implementation and Coordination: Effective rural development requires coordinated efforts across various government departments, local bodies, and private stakeholders. Challenges often arise in policy implementation, bureaucratic hurdles, and ensuring benefits reach the grassroots level.
• Managing Social and Cultural Impacts of External Influence: Increased tourism or external investment can sometimes lead to social disruption, cultural dilution, or an influx of external workers that impacts local social structures. Managing these impacts sensitively is a critical challenge.
• Climate Change Adaptation and Resilience: Rural communities, particularly those dependent on agriculture, are often on the front lines of climate change impacts. Building resilience to extreme weather events, adapting farming practices, and diversifying livelihoods are ongoing and critical challenges.

Rural Activities Market: Report Scope

This report thoroughly analyzes the Rural Activities Market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Rural Activities Market: Segmentation Insights

The global rural activities market is divided by agricultural activities, handicrafts and artisanal products, eco-tourism activities, community and cultural events, renewable energy activities, and region.

Segmentation Insights by Agricultural Activities

Based on agricultural activities, the global rural activities market is divided into vegetable farming, fruit orchards, and cereal production.

Vegetable Farming dominates the Agricultural Activities segment of the Rural Activities Market due to its short cultivation cycles, high frequency of harvests, and continuous consumer demand, making it a reliable source of income for rural farmers. This segment includes a wide range of crops such as leafy greens, tomatoes, onions, carrots, cabbage, and chilies, grown through open-field farming or protected cultivation like greenhouses and polyhouses. Vegetable farming is less capital-intensive compared to long-gestation crops and provides flexibility in crop rotation, allowing farmers to adapt quickly to market conditions. It also promotes inclusive rural employment, with a significant role for women in planting, harvesting, and post-harvest handling. The increased use of hybrid seeds, organic inputs, precision irrigation systems, and mechanized tools has further boosted productivity. Government-backed horticulture missions, local cooperatives, and contract farming models have expanded market linkages, enabling smallholders to tap into institutional and urban retail supply chains. Additionally, the global shift toward health-conscious diets and organic food preferences has increased the demand for fresh and pesticide-free vegetables, enhancing the commercial value of this segment.

Fruit Orchards represent a stable and high-value component of rural agriculture, involving the cultivation of perennial fruit crops such as mangoes, bananas, apples, guavas, and citrus fruits. Although the initial investment in land preparation, saplings, and orchard maintenance is higher, fruit orchards offer long-term returns, typically after 2–5 years of planting, depending on the crop. They contribute significantly to rural income diversification and are commonly linked to processing industries producing juices, preserves, dried fruits, and canned goods. This value addition creates secondary employment in rural areas. Many orchard farmers adopt intercropping during the gestation period of trees to optimize land use. Additionally, the orchard segment benefits from international exports, especially for exotic and off-season fruits, supported by cold chain logistics and improved storage infrastructure. Innovations in disease-resistant varieties, drip fertigation, and integrated pest management systems are further enhancing orchard productivity. In some regions, fruit orchards are combined with agroforestry and eco-tourism initiatives, making them important assets for sustainable rural development.

Cereal Production remains the backbone of rural agricultural economies, especially in regions where staple grains like rice, wheat, maize, sorghum, and millet are dietary essentials and key sources of caloric intake. This segment is characterized by extensive land use, mechanized cultivation practices, and dependency on seasonal rainfall or canal irrigation systems. Cereal farming supports rural food security and is often integrated with livestock and fodder management. It benefits from government procurement programs, minimum support prices (MSP), fertilizer subsidies, and grain storage schemes that stabilize farmer incomes. Despite facing challenges such as declining soil fertility, market price volatility, and vulnerability to climate change, cereal production is seeing a resurgence through the adoption of climate-resilient crop varieties, no-till farming, satellite-based crop monitoring, and digital platforms for market access. In addition, the use of cereals in the biofuel industry and processed food manufacturing has opened new commercial avenues for rural producers, especially in surplus-producing states. While not as income-rich per hectare as fruits or vegetables, cereals are critical for livelihood sustenance and national food policy objectives.

Segmentation Insights by Handicrafts and Artisanal Products

On the basis of handicrafts and artisanal products, the global rural activities market is bifurcated into weaving and embroidery.

Weaving is a dominant segment within the Handicrafts and Artisanal Products category of the Rural Activities Market due to its deep cultural roots, wide application in textile production, and significant contribution to rural livelihoods. Practiced across diverse regions, weaving includes traditional handloom work, such as cotton, silk, and wool textiles, often representing unique regional identities and indigenous techniques. It generates substantial employment, particularly for rural women and cottage industry workers, and is commonly passed down through generations, preserving intangible cultural heritage. Weaving also supports local economies through the production of saris, shawls, rugs, and home furnishings, which are sold in both domestic and international markets. Government schemes like cluster development programs, skill enhancement workshops, and market linkage initiatives have strengthened the weaving sector's presence. Additionally, the global demand for ethically sourced, handmade, and eco-friendly textiles has boosted exports and online sales, enhancing income opportunities for rural artisans.

Embroidery represents another key rural artisanal activity, known for its intricate detailing and expression of cultural aesthetics through needlework on fabric. This segment encompasses various traditional styles such as Phulkari, Chikankari, Kantha, and Zardozi, depending on the region. Embroidery is often integrated with textile production, garment embellishment, and decorative items, offering value-added potential in fashion, home decor, and gifting segments. It is typically home-based, making it accessible to rural women, especially those seeking flexible employment options. Embroidery's prominence in both domestic craft fairs and global fashion platforms has elevated its economic and cultural value. Training initiatives, e-commerce platforms, and NGO-led design collaborations have helped revive fading embroidery traditions while providing artisans access to broader markets. As consumers increasingly seek personalized and artisanal products, embroidery continues to evolve, blending traditional motifs with contemporary design sensibilities.

Segmentation Insights by Eco-Tourism Activities

On the basis of eco-tourism activities, the global rural activities market is bifurcated into agritourism and workshops and learning experiences.

Agritourism is a dominant segment within the Eco-Tourism Activities of the Rural Activities Market, owing to its ability to blend sustainable travel with agricultural engagement. This activity involves tourists visiting rural farms to experience farming life firsthand, including activities such as harvesting, animal care, organic cultivation, and traditional cooking. Agritourism supports rural economies by creating alternate revenue streams for farmers and reducing urban migration through employment generation. It also fosters cultural exchange and awareness, as visitors engage with local traditions, food systems, and environmental practices. Governments and NGOs often promote agritourism through rural tourism policies, infrastructure grants, and training programs, enhancing its viability. Additionally, the rising interest in slow travel, wellness tourism, and eco-friendly vacations has boosted demand for agritourism experiences, especially among urban families, educational institutions, and international visitors seeking authenticity and environmental responsibility.

Workshops and Learning Experiences form a growing segment of eco-tourism in rural areas, offering structured, immersive programs that allow tourists to participate in traditional skills and sustainable practices. These include activities such as pottery making, weaving, organic farming techniques, folk art, herbal medicine preparation, and rural culinary classes. These experiences not only provide tourists with hands-on learning and cultural enrichment but also empower local artisans, farmers, and craftsmen to monetize their knowledge. Workshops are often tailored for schools, corporate groups, and eco-conscious travelers, enhancing rural entrepreneurship and preserving indigenous knowledge systems. They are commonly organized in collaboration with rural homestays, NGOs, or community-based tourism cooperatives, ensuring local benefit-sharing and sustainable management. With a growing global emphasis on experiential travel and skill-based leisure, this segment is expected to expand further, especially through digital promotion and customized rural itineraries.

Segmentation Insights by Community and Cultural Events

On the basis of community and cultural events, the global rural activities market is bifurcated into agricultural fairs and craft shows.

Agricultural Fairs dominate the Community and Cultural Events segment of the Rural Activities Market, serving as essential platforms for rural engagement, knowledge exchange, and showcasing local agricultural advancements. These events are typically organized annually and feature live demonstrations of farming equipment, livestock exhibitions, crop competitions, and sessions on best practices in sustainable agriculture. They attract farmers, agribusiness stakeholders, government officials, and visitors from nearby urban centers, fostering a strong connection between producers and consumers. Agricultural fairs also provide opportunities for rural entrepreneurs to promote organic products, seeds, tools, and processed food items. Beyond economic significance, they have cultural relevance, often accompanied by folk music, traditional games, and local cuisine, which enhances tourism potential. Supported by government departments and agricultural universities, these fairs promote innovation, rural pride, and community participation, strengthening the social and economic fabric of rural regions.

Craft Shows are another vital part of rural community and cultural life, offering a venue for artisans and craftsmen to display and sell their handmade goods, including textiles, woodwork, pottery, jewelry, and other traditional items. These events help preserve and revitalize indigenous art forms while generating direct income for rural households. Craft shows often coincide with local festivals and tourism seasons, increasing footfall and market visibility. They also provide a platform for live demonstrations, storytelling, and interactive sessions, where visitors learn about the cultural significance of each craft. NGOs, cooperatives, and government agencies frequently support these events by offering training, financial aid, and marketing assistance. As interest in sustainable and ethically sourced products grows among conscious consumers, craft shows serve as powerful channels to connect rural producers with larger markets while preserving cultural heritage and craftsmanship.

Segmentation Insights by Renewable Energy Activities

On the basis of renewable energy activities, the global rural activities market is bifurcated into solar power initiatives, wind energy projects, and biomass and biofuel production.

Solar Power Initiatives dominate the Renewable Energy Activities segment of the Rural Activities Market due to their scalability, cost-effectiveness, and alignment with decentralized power generation needs. Rural areas with high solar irradiance are ideal for small- to mid-scale solar installations, including rooftop panels, community solar farms, and solar-powered irrigation systems. These initiatives reduce dependence on grid electricity and fossil fuels, lower operational costs for farmers, and enhance energy access in remote regions. Governments and international development agencies actively support solar power in rural areas through subsidies, public-private partnerships, and programs such as solar lantern distribution, solar pumps, and microgrid development. Additionally, training programs for solar panel installation and maintenance empower local youth with green jobs, contributing to both rural employment and environmental sustainability. As climate goals accelerate, solar power remains the most accessible and widely adopted renewable solution in rural development frameworks.

Wind Energy Projects represent a significant but more location-specific component of rural renewable energy activities, particularly in regions with consistent and strong wind patterns. These projects often include small wind turbines for household or farm use and larger turbines for community-based electricity generation. Wind energy is valued for its zero-emission output and long-term cost benefits, though it requires greater initial capital and technical planning than solar. In rural contexts, wind projects are frequently integrated into hybrid energy systems or community microgrids, helping stabilize power supply. Support from energy ministries and rural electrification programs has driven investments in rural wind energy, especially in coastal, mountainous, and open plain areas. Training and awareness programs are also fostering local participation in maintenance and project management, which boosts sustainability and adoption.

Biomass and Biofuel Production plays a crucial role in harnessing rural agricultural and organic waste for energy generation, contributing to both waste reduction and energy access. Biomass solutions such as briquettes, biochar, and anaerobic digesters convert crop residues, animal manure, and food waste into usable heat or fuel. This is especially beneficial for small farms, off-grid households, and rural businesses that rely on firewood or diesel. Biofuel initiatives, including the cultivation of feedstock crops like jatropha or the production of biodiesel from used oils, also create value-added income streams. Government-backed rural energy schemes and agro-energy cooperatives have promoted adoption through funding, technology transfer, and training. Biomass systems not only support circular economy models in rural settings but also align with sustainability goals by mitigating greenhouse gas emissions and reducing dependency on conventional fuels.

Rural Activities Market: Regional Insights

• North America is expected to dominate the global market

North America dominates the rural activities market, primarily driven by vast and productive agricultural landscapes, advanced infrastructure, and significant government involvement in rural development. In the United States, rural areas are central to food production and natural resource management, encompassing large-scale farming, livestock operations, agroforestry, and renewable energy projects such as wind and bioenergy. Government programs through the USDA and rural development agencies provide funding, training, and technology access to modernize rural enterprises. Canada also supports rural regions with investments in clean water access, digital broadband, and rural entrepreneurship. The rising popularity of agritourism, including farm stays and educational tours, along with the adoption of AI and IoT in agriculture, solidify the region’s dominance by blending traditional rural livelihoods with high-tech innovations.

Europe holds a prominent position in the rural activities market due to strong policy support from the European Union, particularly through the Common Agricultural Policy (CAP), which funds rural development, sustainable agriculture, and environmental conservation. Countries such as France, Germany, Italy, and the Netherlands have thriving rural economies centered on organic farming, specialty food production, and eco-tourism. Rural landscapes are increasingly being utilized for renewable energy initiatives such as wind farms and biomass projects. The integration of rural economies with digital technologies, combined with heritage preservation and sustainable tourism models, has diversified income streams in rural regions. Furthermore, European rural policies promote multifunctionality—combining agriculture, conservation, and tourism—which strengthens economic resilience.

Asia-Pacific is experiencing rapid expansion in rural activities due to its dependence on agriculture and large rural population base. In countries like China and India, rural sectors form the backbone of national economies, engaging millions in farming, aquaculture, handicrafts, and small-scale food processing. Government-led initiatives like India’s PM-KUSUM and China’s rural revitalization strategy aim to increase rural incomes through solar energy programs, infrastructure investment, and agro-industrial parks. South Korea and Japan are also promoting smart agriculture in rural zones through robotics and IoT applications. Despite challenges such as urban migration, land fragmentation, and climate impacts, rising rural electrification, mobile connectivity, and agri-fintech platforms are enabling diversification into tourism, e-commerce, and rural service industries.

Latin America has a deeply rooted rural economy shaped by agriculture, forestry, and cultural traditions. Countries such as Brazil, Argentina, and Peru are leading producers of soy, coffee, sugar, and beef, with vast tracts of rural land contributing to global exports. Additionally, there is growing investment in organic farming, biodiversity conservation, and community-based tourism. In the Andean and Amazonian regions, indigenous and local communities are increasingly engaging in eco-agriculture and agroforestry. However, the rural sector faces hurdles such as infrastructure deficits, deforestation, land tenure issues, and poverty. Efforts by governments and NGOs to promote sustainable land use, microfinance access, and climate-resilient agriculture are gradually transforming rural livelihoods and markets across the region.

Middle East and Africa comprise diverse rural environments, ranging from desert agriculture in the Middle East to subsistence farming and pastoralism in sub-Saharan Africa. In the Middle East, nations like Saudi Arabia and the UAE are implementing water-efficient technologies such as hydroponics and drip irrigation to sustain agriculture in arid conditions. Rural areas in Egypt and Iran play a major role in national food security through date palm farming, wheat cultivation, and livestock. In Africa, rural economies are dominated by smallholder farmers engaged in maize, millet, cassava, and livestock production. Agricultural extension services, climate adaptation initiatives, and rural cooperatives are crucial to improving productivity. Increasing investment in mobile banking, rural education, and solar mini-grids is helping to bridge the rural development gap and support long-term economic inclusion.

Rural Activities Market: Competitive Landscape

The report provides an in-depth analysis of companies operating in the rural activities market, including their geographic presence, business strategies, product offerings, market share, and recent developments. This analysis helps to understand market competition.

Some of the major players in the global rural activities market include:

• Olam Inteational
• Weyerhaeuser
• Austevoll Seafood

The global rural activities market is segmented as follows:

By Agricultural Activities

• Vegetable Farming
• Fruit Orchards
• Cereal Production

By Handicrafts and Artisanal Products

• Weaving
• Embroidery

By Eco-Tourism Activities

• Agritourism
• Workshops and Learning Experiences

By Community and Cultural Events

• Agricultural Fairs
• Craft Shows

By Renewable Energy Activities

• Solar Power Initiatives
• Wind Energy Projects
• Biomass and Biofuel Production

By Region

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East Africa

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