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Smartwatches Market by Price Range (High-end, Mid-end and Low-end) by Operating System (Android Wear, Watch OS (iOS) and Others): Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 - 2021

Published: May-2016 | Format: PDF | Zion | Number of pages: 110 | Code: MRS - 59823

The report covers forecast and analysis for the smartwatches market on a global and regional level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based volume (Million Units) and revenue (USD Million). The study includes drivers and restraints for the smartwatches market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the smartwatches market on a global level.

In order to give comprehensive view on the smartwatches market to users of this report we have included an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein price range segments and operating system segments are benchmarked based on their market size, growth rate and general attractiveness.

The study provides a decisive view on the smartwatches market by segmenting the market based on price range, operating system and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2015 to 2021. Based on price range the market is segmented into high-end, mid-end and low-end smartwatches. Android wear, watch OS (iOS) and other like tizen OS, pebble OS, LinkIt OS, etc., are the operating system used in smartwatches. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for smartwatchesbased on individual operating systems in all the regions and countries.

The report also includes detailed profiles of end players such as Apple Inc., Nike Inc., Garmin Ltd., Qualcomm Incorporated, Sony Electronics Inc., Martian Watches, Pebble Technology Corporation, Fitbit Inc., ConnecteDevice Ltd., and Samsung Electronics Co. Ltd. The detailed description of players includes parameters such as company overview, financial overview, business and recent developments of the company.

This report segments the global smartwatches market as follows:

Global Smartwatches Market: Price Range Segment Analysis

  • High-end
  • Mid-end
  • Low-end

Global Smartwatches Market: Operating System Segment Analysis

  • Android Wear
  • Watch OS (iOS)
  • Others (Tizen OS, Pebble OS, LinkIt OS, etc.)


Global Smartwatches Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • France
    • UK
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa
  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 2.2. Global smartwatches market : Snapshot
  • Chapter 3. Smartwatches – Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global smartwatches market drivers: Impact analysis
      • 3.2.2. Increasing adoption of smartphone
      • 3.2.3. Transforming technological preferences in young population
    • 3.3. Market restraints
      • 3.3.1. Global smartwatches market restraints: Impact analysis
      • 3.3.2. Limited battery life
    • 3.4. Opportunities
      • 3.4.1. Emerging technology
    • 3.5. Porter’s five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. Threat from new entrants
      • 3.5.4. Threat from new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by price range segment
      • 3.6.2. Market attractiveness analysis, by operating system segment
      • 3.6.3. Market attractiveness analysis, by regional segment
  • Chapter 4. Global Smartwatches Market – Competitive Landscape
    • 4.1. Company market share, 2015 (Subject To Data Availability)
  • Chapter 5. Global Smartwatches Market – Price range Segment Analysis
    • 5.1. Global smartwatches market: Price range overview
      • 5.1.1. Global smartwatches market volume share, by price range, 2015 and 2021
    • 5.2. High-End
      • 5.2.1. Global high-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
    • 5.3. Mid-End
      • 5.3.1. Global mid-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
    • 5.4. Low-End
      • 5.4.1. Global low-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
  • Chapter 6. Global Smartwatches Market – Operating system Segment Analysis
    • 6.1. Global smartwatches market: Operating system overview
      • 6.1.1. Global smartwatches market volume share, by operating system, 2015 – 2021
    • 6.2. Android Wear
      • 6.2.1. Global android wear operating system smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 6.3. Watch OS (iOS)
      • 6.3.1. Global Watch OS (iOS) operating system smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 6.4. Others
      • 6.4.1. Global other operating system smartwatches market, 2015 - 2021 (Million Units) (USD Million)
  • Chapter 7. Global Smartwatches Market – Regional Segment Analysis
    • 7.1. Global smartwatches market: Regional overview
      • 7.1.1. Global smartwatches market volume share, by region, 2015 - 2021
    • 7.2. North America
      • 7.2.1. North America smartwatches market volume, by price range, 2015 - 2021 (Million Units)
      • 7.2.2. North America smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
      • 7.2.3. North America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.2.4. North America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.2.5.2. U.S. smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.2.5.3. U.S. smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.2.5.4. U.S. smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.3. Europe
      • 7.3.1. Europe smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.3.2. Europe smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.3.3. Europe smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.3.4. Europe smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.5. Germany
        • 7.3.5.1. Germany smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.5.2. Germany smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.5.3. Germany smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.5.4. Germany smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.6. France
        • 7.3.6.1. France smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.6.2. France smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.6.3. France smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.6.4. France smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.7. UK
        • 7.3.7.1. UK smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.7.2. UK smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.7.3. UK smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.7.4. UK smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.4.2. Asia Pacific smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.4.3. Asia Pacific smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.4.4. Asia Pacific smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.5. China
        • 7.4.5.1. China smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.5.2. China smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.5.3. China smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.5.4. China smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.6. Japan
        • 7.4.6.1. Japan smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.6.2. Japan smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.6.3. Japan smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.6.4. Japan smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.7. India
        • 7.4.7.1. India smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.7.2. India smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.7.3. India smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.7.4. India smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.5. Latin America
        • 7.5.1. Latin America smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.5.2. Latin America smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.5.3. Latin America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.5.4. Latin America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.5.5.2. Brazil smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.5.5.3. Brazil smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.5.5.4. Brazil smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.6.2. Middle East and Africa smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.6.3. Middle East and Africa smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.6.4. Middle East and Africa smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
  • Chapter 8. Company Profile
    • 8.1. Apple Inc.
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Nike Inc
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. Garmin Ltd.
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Qualcomm Incorporated
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. Sony Electronics Inc.
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Martian Watches
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. Pebble Technology Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments

List of Tables

1. smartwatches market: Market snapshot                                             
2. Price range type of smartwatches market  
3. Drivers of global smartwatches market: Impact analysis
4. Restraints of global smartwatches market: Impact analysis  
5. North America smartwatches market volume, by price range , 2015 - 2021 (Million Units)
6. North America smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
7. North America smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
8. North America smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
9. U.S. smartwatches market volume, by price range, 2015 - 2021 (Million Units)
10. U.S smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
11. U.S smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
12. U.S smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
13. Europe smartwatches market volume, by price range, 2015 - 2021 (Million Units)
14. Europe smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
15. Europe smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
16. Europe smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
17. Germany smartwatches market volume, by price range, 2015 - 2021 (Million Units)
18. Germany smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
19. Germany smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
20. Germany smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
21. France smartwatches market volume, by price range, 2015 - 2021 (Million Units)
22. France smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
23. France smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
24. France smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
25. UK smartwatches market volume, by price range, 2015 - 2021 (Million Units)
26. UK smartwatches market revenue, by price range , 2015 - 2021 (USD Million)
27. UK smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
28. UK smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
29. Asia Pacific smartwatches market volume, by price range, 2015 - 2021 (Million Units)
30. Asia Pacific smartwatches market revenue, by price range 2015 - 2021 (USD Million)
31. Asia Pacific smartwatches market volume, by operating system, 2015 - 2021 (USD Million)
32. Asia Pacific smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
33. China smartwatches market volume, by price range, 2015 - 2021 (Million Units)
34. China smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
35. China smartwatches market volume, by operating system, 2015 - 2021 (USD Million)
36. China smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
37. Japan smartwatches market volume, by price range, 2015 - 2021 (Million Units)
38. Japan smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
39. Japan smartwatches market volume, by operating system, 2015 - 2021 (USD Million)
40. Japan smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
41. India smartwatches market volume, by price range, 2015 - 2021 (Million Units)
42. India smartwatches market revenue, by price range, 2015 - 2021 (USD Million)
43. India smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
44. India smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
45. Latin America smartwatches market volume, by price range, 2015 - 2021 (Million Units)
46. Latin America smartwatches market revenue, by price range - 2020 (USD Million)
47. Latin America smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
48. Latin America smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
49. Brazil smartwatches market volume, by price range, 2015 - 2021 (Million Units)
50. Brazil smartwatches market revenue, by price range - 2020 (USD Million)
51. Brazil smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
52. Brazil smartwatches market revenue, by operating system, 2015 - 2021 (USD Million)
53. Middle East and Africa  smartwatches market volume, by price range, 2015 - 2021 (Million Units)
54. Middle East and Africa smartwatches market revenue, by price range - 2020 (USD Million)    
55. Middle East and Africa smartwatches market volume, by operating system, 2015 - 2021 (Million Units)
56.  Middle East and Africa smartwatches market revenue, operating system, 2015 - 2021 (USD Million)


List of Figures

1. Market research process
2. Market research methodology
3. Global smartwatches market revenue, 2015 – 2021 (Million Units) (USD Million)
4. Porter’s five forces analysis
5. Smartwatches: Market attractiveness analysis, by price range segment
6. Smartwatches: Market attractiveness analysis, by operating system segment
7. Smartwatches: Market attractiveness analysis, by regional segment
8. Company market share analysis
9. Global smartwatches market revenue share by price range, 2015 – 2021
10. Global  high end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
11. Global  mid end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
12. Global  low end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
13. Global smartwatches market revenue share by operating system, 2015 – 2021
14. Global smartwatches market for watch OS (iOS), 2015 – 2021 , (Million Units) (USD Million)
15. Global  smartwatches market for internal android wear, 2015 – 2021 , (Million Units) (USD Million)
16. Global smartwatches market for  long other operating system , 2015 – 2021 (Million Units) (USD Million)

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.

Zion Research has collected key data related to the smartwatch Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the Global  smartwatch Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

A smartwatch is an electronic wearable device providing various functionalities to its user and acting as a companion device with smartphones. Smartwatches used as a GPS device. It also used to manage time and provide notifications to users. Heart rate, distance traveled is some important parameters measure by the smartwatches and can be beneficial to user’s health. Smartwatches are compatible with smartphones and due to increasing popularity of electronic gadgets in young generation, smartwatches market is growing rapidly with impressive CAGR.

The smartwatches market is primarily driven by increasing adoption of smartphones and high demand of internet accessibility. Changing technological preferences in young population is expected to propel the market growth during the year to come. However, some restraints like limited battery life associated with product may hinder the growth of the market. Moreover, affordable prices of smartwatches and rising demand from young population help to open up new opportunities in evolving consumer preference.

Global Smartwatches Market

In terms of price range, global smartwatches market is segmented into high-end, mid-end and low-end smartwatches. High-end smartwatches dominated the smartwatches market owing to the awareness about health and increasing disposable income. Mid-end smartwatches is also expected have a faster growth in the future due to establishment of new companies in market.

Based on operating system, the smartwatches market has been segmented into android wear, watch OS (iOS) and other like tizen OS, pebble OS, LinkIt OS, etc. Android wear was leading operating system segment in smartwatches market and accounted for the largest market share in 2015. Growing demand for smartwatches due to its number of applications is expected to drive the smartwatches market over the forecast period.

In terms of regions, North America had largest share for smartwatches market in 2015. It accounted for significant share of the market and it is also predicted to maintain this trend during the forecast period due to the high penetration of smartphones and advancement in technology in the region. North America was followed by Europe and Asia Pacific region. The demand of mid-end and low-end smartwatches is high in Asia Pacific due to which Asia Pacific is expected to witness the fastest growth in coming years.

Some of the key participants involved in smartwatches market include Apple Inc., Nike Inc., Garmin Ltd., Qualcomm Incorporated, Sony Electronics Inc., Martian Watches, Pebble Technology Corporation, Fitbit Inc., ConnecteDevice Ltd., and Samsung Electronics Co. Ltd.

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