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The Cards and Payments Industry in Morocco: Emerging Trends and Opportunities to 2019

Published: Sep-2015 | Format: PDF | Timetric | Number of pages: 65 | Code: MRS - 35238

Synopsis

Timetric’s 'The Cards and Payments Industry in Morocco: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Morocco's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Morocco: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Morocco's cards and payments industry, including:

• Current and forecast values for each market in Morocco's cards and payments industry, including debit cards, credit and charge cards. It also includes detailed analysis of the prepaid card market.

• Detailed insights into payment instruments including check payments, credit transfers, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.

• Analysis of various market drivers and regulations governing Morocco's cards and payments industry.

• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

• Comprehensive analysis of consumer attitudes and buying preferences for cards.

• The competitive landscape of Morocco's cards and payments industry.

Scope

• This report provides a comprehensive analysis of Morocco's cards and payments industry.

• It provides current values for Morocco's cards and payments industry for 2014, and forecast figures to 2019.

• It details the different economic, infrastructural and business drivers affecting Morocco's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions. 

• It profiles major banks in Morocco's cards and payments industry.

Reasons To Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Morocco's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Morocco's cards and payments industry.

• Assess the competitive dynamics in Morocco's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Morocco.

• Gain insights into key regulations governing Morocco's cards and payments industry.

Key Highlights

• In 2014, check payments and credit transfers were the most popular payment instruments, having a combined industry share of 97.1% in terms of transaction value, while the share of payment cards doubled from 0.5% in 2010 to 1% by the end of 2014. The share of payment cards is rising as the government and banks promote awareness levels and associated benefits among consumers and merchants. The adoption of EMV standards and growth in e-commerce and retail industries also supported the industry’s growth.

• In terms of transaction value, debit cards remained the most popular payment card during the review period. The Moroccan population is dominated by a Muslim population who generally avoid credit cards for religious reasons. Consequently, the debit card market registered growth in terms of volume and transaction value during the review period. In order to spur card sales, banks and card issuers are offering EMV-compliant cards and bespoke products to meet specific customer needs.

• In June 2014, the Moroccan government approved a new banking law relating to establishing a fully fledged Islamic finance industry after years of false starts. The draft bill will allow both domestic and foreign banking companies to establish Islamic banking branches in Morocco. The new bill, which also contains legislation pertaining to the establishment of a sharia committee formed in coordination with the central bank, will help build a robust regulatory environment for the financial sector.

Companies Mentioned

Banque Centrale Populaire
Attijariwafa Bank
Banque Marocaine Du Commerce Exterieur
Crédit du Maroc-Credit Agricole
CMI
Visa
MasterCard
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payments Environment
4.2 Alternative Payment Instruments
4.2.1 Morocco Télécommerce
4.2.2 PayPal
4.2.3 PayZone
4.2.4 AmanPay
4.2.5 Cashu
4.2.6 Ukash
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.1.1 Regulation relating to electronic payments
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations
6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation and Targeting
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
8 Payment Cards
8.1 Payment Card Analysis
8.1.1 Volume and value of payment card transactions by type
8.1.2 Personal vs commercial cards
9 Debit Cards
9.1 Debit Card Market Analysis
9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit card scheme and issuer shares in terms of transaction value
9.1.3 Debit cards comparison
10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme and issuers shares in terms of transaction value
10.1.3 Credit cards comparison
11 Charge Cards
11.1 Charge Card Market Analysis
11.1.1 Charge card transaction volumes and values by channel
11.1.2 Charge card scheme shares in terms of transaction value
11.1.3 Charge cards comparison
12 Commercial Cards
12.1 Commercial Card Market Analysis
12.1.1 Commercial cards comparison
13 Card Issuers
13.1 Banque Centrale Populaire
13.2 Attijariwafa Bank
13.3 Banque Marocaine du Commerce Exterieur
13.4 Crédit du Maroc
14 Prepaid Cards
14.1 Prepaid Card Market Analysis
14.1.1 Prepaid cards comparison
15 Appendix
15.1 Tables
15.2 Contact Timetric
15.3 About Timetric
15.4 Timetric’s Services
15.5 Disclaimer

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Morocco – Key Facts, 2014
Table 4: Regional Benchmarking of Morocco’s Payment Cards, 2014
Table 5: Morocco – Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Online Shoppers, 2015
Table 8: Cards for Online Shoppers, 2015
Table 9: Cards for Students and Young Population, 2015
Table 10: Cards for Travelers, 2015
Table 11: Commercial Cards Comparison and Key Features, 2015
Table 12: Morocco – Debit Cards Comparison and Key Features, 2015
Table 13: Morocco – Gold Credit Cards Comparison and Key Features, 2015
Table 14: Morocco – Premium Credit Cards Comparison and Key Features, 2015
Table 15: Morocco – Charge Cards Comparison and Key Features, 2015
Table 16: Morocco – Commercial Cards Comparison and Key Features, 2015
Table 17: Morocco – Prepaid Cards Comparison and Key Features, 2015
Table 18: Morocco – Payment Instrument Transaction Values (MAD Billion), 2010–2014
Table 19: Morocco – Payment Instrument Transaction Values (US$ Billion), 2010–2014
Table 20: Morocco – Payment Instrument Transaction Volumes (Million), 2010–2014
Table 21: Morocco – Number of Payment Cards in Circulation by Type (Thousand), 2010–2019
Table 22: Morocco – Volume of Payment Card Transactions by Type (Million), 2010–2019
Table 23: Morocco – Value of Payment Card Transactions by Type (MAD Billion), 2010–2019
Table 24: Morocco – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019
Table 25: Morocco – Personal and Commercial Card Transaction Volumes (Million), 2010–2019
Table 26: Morocco – Personal and Commercial Card Transaction Values (MAD Million), 2010–2019
Table 27: Morocco – Personal and Commercial Card Transaction Values (US$ Million), 2010–2019
Table 28: Morocco – Number of Debit Cards in Circulation (Million), 2010–2019
Table 29: Morocco – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019
Table 30: Morocco – Debit Card Total and Average Transaction Values by Channel, 2010–2019
Table 31: Morocco – Debit Card Total and Average Transaction Values by Channel, 2010–2019
Table 32: Morocco – Number of Debit Cards in Circulation By Scheme (Thousand), 2010–2014
Table 33: Morocco – Debit Card Transaction Values By Scheme (MAD Billion), 2010–2014
Table 34: Morocco – Debit Card Transaction Values By Scheme (US$ Billion), 2010–2014
Table 35: Morocco – Debit Card Transaction Values by Issuer (MAD Billion), 2010–2014
Table 36: Morocco – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014
Table 37: Morocco – Number of Credit Cards in Circulation (Thousand), 2010–2019
Table 38: Morocco – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019
Table 39: Morocco – Credit Card Total and Average Transaction Values by Channel, 2010–2019
Table 40: Morocco – Credit Card Total and Average Transaction Values by Channel, 2010–2019
Table 41: Morocco – Number of Credit Cards in Circulation By Scheme (Thousand), 2010–2014
Table 42: Morocco – Credit Card Transaction Values By Scheme (MAD Million), 2010–2014
Table 43: Morocco – Credit Card Transaction Values By Scheme (US$ Million), 2010–2014
Table 44: Morocco – Pay Later Card Transaction Values By Issuer (MAD Million), 2010–2014
Table 45: Morocco – Pay Later Card Transaction Values By Issuer (US$ Million), 2010–2014
Table 46: Morocco – Credit Card Balances Outstanding by Issuer (MAD Million), 2010–2014
Table 47: Morocco – Credit Card Balances Outstanding by Issuer (US$ Million), 2010–2014
Table 48: Morocco – Number of Charge Cards in Circulation (Thousand), 2009–2018
Table 49: Morocco – Charge Card Transaction Volumes and Frequency by Channel, 2009–2018
Table 50: Morocco – Charge Card Total and Average Transaction Values by Channel, 2009–2018
Table 51: Morocco – Charge Card Total and Average Transaction Values by Channel, 2009–2018
Table 52: Morocco – Number of Charge Cards in Circulation By Scheme (Thousand), 2010–2014
Table 53: Morocco – Charge Card Transaction Values By Scheme (MAD Million), 2010–2014
Table 54: Morocco – Charge Card Transaction Values By Scheme (US$ Million), 2009–2013
Table 55: Morocco – Number of Commercial Cards in Circulation (Thousand), 2010–2019
Table 56: Morocco – Commercial Card Transaction Values (MAD Million), 2010–2019
Table 57: Morocco – Commercial Card Transaction Values (US$ Million), 2010–2019
Table 58: Morocco – Number of Prepaid Cards in Circulation (Thousand), 2010–2019
Table 59: Morocco – Prepaid Card Transaction Values (MAD Million), 2010–2019
Table 60: Morocco – Prepaid Card Transaction Values (US$ Million), 2010–2019

Figure 1: Morocco – Payment Instrument Shares by Transaction Value (%), 2010 and 2014
Figure 2: Morocco – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014
Figure 3: Morocco –Total Population and Structure, 2014
Figure 4: Morocco – Economic Indicators, 2010–2019
Figure 5: Morocco – Number of ATMs, POS Terminals and Bank Branches
Figure 6: Morocco – Household Final Consumption Expenditure Per Capita and E-Commerce Value, 2010–2014
Figure 7: Morocco – Cards and Payments Industry Segmentation by Card Type, 2015
Figure 8: Morocco – Growth  in Payment Card Transaction Values and Circulation by Type, 2010–2019
Figure 9: Morocco – Volume and Value of Payment Card Transactions by Type (%), 2010–2019
Figure 10: Morocco – Personal and Commercial Card, Transaction Volumes and Values (%), 2010–2019
Figure 11: Morocco – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019
Figure 12: Morocco – Debit Card Transaction Volumes and Values by Channel, 2010–2019
Figure 13: Morocco – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 14: Morocco – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019
Figure 15: Morocco – Credit Card Transaction Volumes and Values by Channel, 2010–2019
Figure 16: Morocco – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 17: Morocco – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010–2019
Figure 18: Morocco – Charge Card Transaction Volumes and Values by Channel, 2010–2019
Figure 19: Morocco – Charge Card Scheme Shares in Terms of Transaction Value (%), 2014
Figure 20: Morocco – Number of Commercial Cards in Circulation and Transaction Values, 2010–2019
Figure 21: Morocco – Number of Prepaid Cards in Circulation and Transaction Values, 2010–2019

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