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Tobacco Company Profile - Altria

Published: Dec-2016 | Format: PDF | GlobalData | Number of pages: 44 | Code: MRS - 120212

Tobacco Company Profile - Altria

Summary

"Tobacco Company Profile - Altria" is an analytical company report by Canadean that provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.

Altria Group, Inc. is a holding company and the parent company of Philip Morris USA (PM USA), which is a wholly owned subsidiary of Altria and the leading US cigarette manufacturer. The company’s global cigarette sales totaled over 125 billion pieces in 2015. Its cigarette business is almost entirely generated from just one market, the USA, where it is the leading supplier of cigarettes by some distance.

PM USA markets the leading US cigarette brand, Marlboro. Its other premium brands include Virginia Slims, Parliament and Benson & Hedges, and it also markets the discount brands Basic and L&M.

Scope

- Altria’s global sales in 2015 were over 125 billion pieces.
- Premium brands account for the majority of sales.
- PMUSA leads the premium sector due to the success of its leading brand, Marlboro.
- Altria controls over 2% of the global market.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
1. Introduction 5
2. Key Company Facts 6
3. Corporate Structure 7
3.1 Ownership 7
3.2 Organisation 7
3.3 Principal Subsidiaries 8
4. Corporate Developments 10
5. MSA & Litigation Issues 17
5.1 MSA 17
5.2 Litigation 17
6. Financial Highlights 18
6.1 Altria Group 18
7. Business Profile - Overview 22
7.1 Business Profile 22
8. Business Profile - Cigarettes 24
8.1 Global Overview 24
8.2 USA 25
8.3 International Markets 35
9. Business Profile - Other Tobacco Products 36
9.1 Cigars & Pipe Tobacco 36
9.2 Smokeless Tobacco 36
9.3 E-Cigarettes 37
10. Business Profile - Non-Tobacco Business 38
11. Company Strengths, Strategies & Performance 39
12. Appendix 42
12.1 What is this Report About? 42
12.2 Product Category Coverage 42
12.3 Methodology 42
12.4 About GlobalData 44
12.5 Disclaimer 44

                        
            

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