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TrendSights Analysis: Novel & Experiential

Published: Sep-2016 | Format: PDF | GlobalData | Number of pages: 35 | Code: MRS - 120215

TrendSights Analysis: Novel & Experiential


"TrendSights Analysis: Novel & Experiential" explores how consumers' interest in new and unusual experiences is shaping the FMCG market.

The Novel & Experiential trend reflects how consumers' exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.


- Novelty-seekers look for unusual products to experiment with.
- Curious consumers feel eager to try something different.
- People are bored with the currently available options or want to escape from stressful lives.

Reasons to buy

- Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Novel & Experiential trend for your sector.
Table of Contents
Trend snapshot
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