Global Cannabis-based Alcoholic Beverages Market Size, Share, Report 2032

Market Research Store has published a report on the global cannabis-based alcoholic beverages market, estimating its value at USD 1685.26 Million in 2024, with projections indicating it will reach USD 3212.93 Million by the end of 2032. The market is expected to expand at a compound annual growth rate (CAGR) of around 8.4% over the forecast period. The report examines the factors driving market growth, the obstacles that could hinder this expansion, and the opportunities that may emerge in the cannabis-based alcoholic beverages industry. Additionally, it offers a detailed analysis of how these elements will affect demand dynamics and market performance throughout the forecast period.

Request Free Sample

Cannabis-based Alcoholic Beverages Market: Overview

The growth of the cannabis-based alcoholic beverages market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The cannabis-based alcoholic beverages market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.

Key sections of the cannabis-based alcoholic beverages market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Product Type, THC Content, Category, Distribution Channel, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.

Key Highlights:

• As per the analysis shared by our research analyst, the global cannabis-based alcoholic beverages market is estimated to grow annually at a CAGR of around 8.4% over the forecast period (2025-2032).
• In terms of revenue, the global cannabis-based alcoholic beverages market size was valued at around USD 1685.26 Million in 2024 and is projected to reach USD 3212.93 Million by 2032.
• The market is projected to grow at a significant rate due to increasing legalization and experimental drink innovation.
• Based on the Product Type, the Cannabis-infused Beer segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• On the basis of THC Content, the Low (≤2.5 mg) segment is anticipated to command the largest market share.
• In terms of Category, the Premium segment is projected to lead the global market.
• By Distribution Channel, the On-Trade segment is predicted to dominate the global market.
• Based on region, North America is projected to dominate the global market during the forecast period.

Cannabis-based Alcoholic Beverages Market: Report Scope

This report thoroughly analyzes the cannabis-based alcoholic beverages market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Cannabis-based Alcoholic Beverages Market: Dynamics

Key Growth Drivers :

The market for cannabis-based alcoholic beverages is experiencing rapid growth driven by several factors. The most significant is the increasing legalization of cannabis for both recreational and medicinal use in various regions, which provides a legitimate framework for product development and sales. Furthermore, a growing consumer trend towards health and wellness is driving demand for "better-for-you" alternatives to traditional alcoholic beverages, such as low-calorie, low-sugar, and functional drinks that incorporate cannabinoids like CBD and THC. This is particularly appealing to younger generations, including millennials and Gen Z, who are increasingly seeking novel and experiential drinking options. Finally, technological advancements, such as nanoemulsion, are improving the quality, consistency, taste, and bioavailability of these beverages, making them more attractive to a wider consumer base.

Restraints :

Despite the market's growth, it faces several significant restraints. Regulatory hurdles are a major challenge, as cannabis-related laws can be complex and vary dramatically between states, and even between countries. This patchwork of regulations creates uncertainty for businesses, complicates supply chains, and limits market expansion. The lack of clear federal guidelines in some regions, such as the U.S., can also be a major barrier. Additionally, there are consumer concerns about product safety, accurate dosing, and the potential for negative health consequences associated with combining alcohol and cannabis. Mislabeling and a lack of standardized testing can further exacerbate these issues, eroding consumer trust.

Opportunities :

The cannabis-based alcoholic beverage market presents numerous opportunities for innovation and expansion. The rise of the "sober-curious" movement and growing consumer preference for non-alcoholic alternatives creates a strong niche for beverages infused with non-psychoactive cannabinoids like CBD, which can offer a relaxing effect without the intoxicating properties of alcohol. Brands can also differentiate themselves by creating products with specific functional benefits, such as drinks designed for sleep, energy, or stress relief, by incorporating other functional ingredients like adaptogens and vitamins. There is also a significant opportunity for product diversification in terms of flavor profiles, with sophisticated, craft-cocktail-inspired options appealing to a more discerning consumer.

Challenges :

The industry is navigating several key challenges that threaten to slow its growth. The most prominent is the convoluted and often conflicting legal landscape, which complicates production, distribution, and marketing. Companies face a "compliance tightrope," as they must adhere to a complex mix of state and local laws, which can change unexpectedly. Another significant challenge is the limited access to traditional banking and financial services due to the federal status of cannabis in some jurisdictions. This makes it difficult for businesses to secure loans, process transactions, and manage their finances. The industry must also overcome the lingering social stigma associated with cannabis use and the need for greater consumer education about product safety, responsible consumption, and proper dosing.

Cannabis-based Alcoholic Beverages Market: Segmentation Insights

The global cannabis-based alcoholic beverages market is segmented based on Product Type, THC Content, Category, Distribution Channel, and Region. All the segments of the cannabis-based alcoholic beverages market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.

Based on Product Type, the global cannabis-based alcoholic beverages market is divided into Cannabis-infused Beer, Cannabis-infused Wine, Cannabis-infused Spirits, Others.

On the basis of THC Content, the global cannabis-based alcoholic beverages market is bifurcated into Low (≤2.5 mg), Medium (2.5–5 mg), High (>5 mg).

In terms of Category, the global cannabis-based alcoholic beverages market is categorized into Premium, Standard, Economy.

Based on Distribution Channel, the global cannabis-based alcoholic beverages market is split into On-Trade, Off-Trade (Supermarkets/Hypermarkets, Convenience Stores, Online Retail).

Cannabis-based Alcoholic Beverages Market: Regional Insights

The North American region, specifically the United States and Canada, is the unequivocal leader in the global cannabis-based alcoholic beverages market. This dominance is fueled by the early legalization of recreational cannabis in Canada (2018) and in numerous U.S. states, creating a mature regulatory framework for cannabinoid infusion. According to recent market analyses, North America held over 85% of the global market share in 2023.

This is driven by high consumer awareness, significant investment from major alcohol brands in cannabis-infused product lines, and an established distribution network. While Europe is a emerging growth region led by countries like Germany and Switzerland with evolving medical and CBD-specific regulations, its market size remains a fraction of North America's, which will continue its dominance through the next decade due to first-mover advantage and concentrated industry innovation.

Cannabis-based Alcoholic Beverages Market: Competitive Landscape

The cannabis-based alcoholic beverages market report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.

The "Global Cannabis-based Alcoholic Beverages Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;

• Constellation Brands
• Dutch Windmill Spirits
• Lagunitas
• Molson Coors Brewing Co.
• CERIA Beverages
• SK Rodnik
• Heineken
• Coalition Brewing
• Corona
• Klosterbrauerei Weienohe
• Great North Distributors

The Global Cannabis-based Alcoholic Beverages Market is Segmented as Follows:

By Product Type

• Cannabis-infused Beer
• Cannabis-infused Wine
• Cannabis-infused Spirits
• Others

By THC Content

• Low (≤2.5 mg)
• Medium (2.5–5 mg)
• High (>5 mg)

By Category

• Premium
• Standard
• Economy

By Distribution Channel

• On-Trade
• Off-Trade (Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail)

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Frequently Asked Questions