Customer Engagement Software Market Size, Share, and Trends Analysis Report
CAGR :
| Market Size 2024 (Base Year) | USD 21.7 Billion |
| Market Size 2032 (Forecast Year) | USD 62.12 Billion |
| CAGR | 14.05% |
| Forecast Period | 2025 - 2032 |
| Historical Period | 2020 - 2024 |
Insights into the Industry
The customer engagement software industry has been witnessing optimal growth in recent years and is likely to continue even in upcoming years. The growth of customer engagement software ’s industry size can be attributed to rising investments in research & development activities, entry of new players, product innovation, technological breakthroughs, effective allocation of resources, and growing competition among business rivals to expand its regional as well as customer base. Supportive government policies and incentives, as well as favorable laws, are projected to determine the growth of the customer engagement software market in foreseeable future. An increase in the spending capacity of customers with the rise in disposable income will further contribute towards customer engagement software 's market proceeds.
This market research report is a comprehensive overview of the events taking place in the customer engagement software industry and impacting its growth. Our report divides the customer engagement software market into various segments or categories based on products, applications, region, etc. Additionally, our research analysts have listed the key players of the global customer engagement software market and compared them based on metrics such as market revenue, Y-O-Y sales, shipments volume, historical data, and successful implementation of business strategies such as strategic alliances, mergers & acquisitions, joint ventures, product development, and partnerships & collaborations.
Market Research Store (MRS) published a brand new report titled “Customer Engagement Software Market research report which is segmented by Products (Cloud, On-premises), by Applications (BFSI, Consumer Goods & Retail, Telecommunication, Healthcare & Life Sciences, Automotive & Transportation, Media & Entertainment, Travel & Hospitality, Manufacturing, Others), by Key Players/Companies Nuance Communications, Verint Systems, Pitney Bowes, Marketo Inc, Genesys, Pegasystems Inc., Aspect Software, Zendesk, ServiceNow, OpenText, IBM, Microsoft, Salesforce, Oracle, Nice Systems”. In 2020, the global customer engagement software market value was registered at XX (USD Million/Billion) and is predicted to reach XX (USD Million/Billion) at a CAGR of XX% by 2028.
Request Free SampleScope of the report
| Report Attributes | Report Details |
|---|---|
| Report Title | Customer Engagement Software Market Research Report |
| By Products | Cloud, On-premises |
| By Applications | BFSI, Consumer Goods & Retail, Telecommunication, Healthcare & Life Sciences, Automotive & Transportation, Media & Entertainment, Travel & Hospitality, Manufacturing, Others |
| By Key Players | Nuance Communications, Verint Systems, Pitney Bowes, Marketo Inc, Genesys, Pegasystems Inc., Aspect Software, Zendesk, ServiceNow, OpenText, IBM, Microsoft, Salesforce, Oracle, Nice Systems |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA) |
| Countries Covered | North America : U.S and Canada Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific Latin America : Mexico, Brazil The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA |
| Base Year | 2020 |
| Historical Year | 2016to 2020 (Depending on availability, data from 2010 can be offered) |
| Forecast Year | 2028 |
| Number of Pages | 110 |
| Customization Available | Yes, the report can be tailored to meet your specific requirements. |
Based on these findings, the global customer engagement software industry study suggests strategies to existing market participants as to how they can improve & reinforce their market position. In addition to this, the study also recommends successful market penetrating strategies for new entrants. Furthermore, customer engagement software industry study report has included all major manufacturers and distributors operating in the customer engagement software market across all major regions.
Customer Engagement Software Market Strategic Analysis
Various analytical methods such as Porter’s Five Force Analysis, SWOT analysis, Market Share Analysis, Competitive Analysis, PESTEL Analysis, Market Attractiveness Analysis, and Value Chain Analysis have been used to analyze the market in the research report. These assessments help users of the report in examining and evaluating customer engagement software market on the basis of different metrics such as switching costs, economies of scale, current sales, brand loyalty, brand equity, capital investments, production rights, research & development activities, copyrights & patents, legislations, effects of promotional activities, and consumer preferences.
The information provided in our market research report is anticipated to help the industry stakeholders in the effective decision-making process and successful business outcomes. Moreover, we have been using Ansoff Matrix to help firms analyze and plan their business growth strategies.
Additionally, our report contains a growth-share matrix that aids firms’ business decisions for prioritizing their myriad businesses. We have also included GE Nine Cell Matrix that is helpful in making strategic planning and can help firms in determining their position in the market along with analyzing their growth strategies.
Our researchers also make use of the perceptual map to demonstrate how to target consumers feel about a given brand and form perception about it. We have also included the Customer-Based Brand Equity (CBBE) Model for helping firms effectively position their brands.
Customer Engagement Software Market Key Trends Analysis
The key factors influencing the growth of the customer engagement software market have been assessed in the report. Factors having a huge influence on market demand and restraining factors that impact the development of the market are both addressed rigorously & in-depth in our global market research report.
Furthermore, trends that play a key role in market’s growth are discussed comprehensively in the report. Moreover, a large number of qualitative factors or measurements are included in the report and this includes operating risks and major obstacles encountered by players in the industry.
Customer Engagement Software Market Key Segment Analysis
The report delivers a critical assessment on the customer engagement software market by segmenting it based on Products, Applications, and region. All the segments and categories of the customer engagement software market have been evaluated based on past, present and future trends and are key parameters determining & defining the growth of the market.
The data for the market and its segments and categories are provided from 2016 to 2028. The report has identified the key segments and categories contributing substantially towards overall market growth in terms of revenue & volume.
Based on Products, the global customer engagement software market is segmented into Cloud, On-premises. Comprehensive qualitative and quantitative this segment analysis will be provided in the report from 2016 to 2028.
Based on Applications, market is divided into BFSI, Consumer Goods & Retail, Telecommunication, Healthcare & Life Sciences, Automotive & Transportation, Media & Entertainment, Travel & Hospitality, Manufacturing, Others. A slew of business growth opportunities and dynamics affecting the different segments are analyzed and discussed in the report.
Impact Assessment of COVID-19
The COVID-19 outbreak has wreaked havoc on worldwide economic and social systems. The disease has entered several industries' value and supply chains, including the customer engagement software market. The government imposed lockdowns in various locations. We will examine the impact of the COVID-19 pandemic on the global market, looking at both demand and supply.
The COVID-19 pandemic's short- and long-term impacts would be explored to provide a summary. This would help build business plans for all market participants, including manufacturers, vendors, suppliers, distributors, and end-users, during and after the epidemic.
Customer Engagement Software Market Regional Trends and Market Player’s Analysis
On the basis of region, the market is segregated into North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.
The major players holding a huge chunk of market share in the global customer engagement software market and impacting market profitability are evaluated after considering their product & services revenue, sales, business plans, innovations, and growth rate. The final position of a player in the market depends on market events or market happenings, new product launches, mergers & acquisitions, benchmarking, regional expansions, and technical innovations.
For all the key stakeholders of the market, value chain and technology ecosystem, as well as the information provided in this market research report, will prove beneficial. The study offers an outline of the company’s market share and an extensive summary of the major players in the customer engagement software market.
Some of the leading players profiled in the global customer engagement software market are,
- Nuance Communications
- Verint Systems
- Pitney Bowes
- Marketo Inc
- Genesys
- Pegasystems Inc.
- Aspect Software
- Zendesk
- ServiceNow
- OpenText
- IBM
- Microsoft
- Salesforce
- Oracle
- Nice Systems
The Key Audiences for Customer Engagement Software Market Report
- Research Institutes & consulting firms
- Industry Leaders, as well as companies, aspiring to enter the customer engagement software market
- Student and universities
- Solution Providers, product providers, service providers, and other players in the industry
- Associated private firms and government bodies
- Individuals interested to learn about market
The report segments of the global customer engagement software market are as follows:
Global Customer Engagement Software Market: By Products
- Cloud
- On-premises
Global Customer Engagement Software Market: By Applications
- BFSI
- Consumer Goods & Retail
- Telecommunication
- Healthcare & Life Sciences
- Automotive & Transportation
- Media & Entertainment
- Travel & Hospitality
- Manufacturing
- Others
The Most Important Research Methodologies
Primary sources include industry experts from management corporations, processing organizations, and analytical service providers who serve businesses across the sector's value chain. We interviewed key sources to acquire qualitative and quantitative data and analyse future prospects.
Primary research undertaken for this report comprised interviews with industry professionals such as CEOs, Vice Presidents, Marketing Directors and Technology Directors of strong core organizations and institutions in major customer engagement software . We interviewed them to get qualitative and quantitative data.
The following are the justifications for purchasing the global Customer Engagement Software market report:
- Statistical data is well-referenced, and the source is a significant resource for directing interested companies.
- Market development trends and marketing channels that are cutting-edge are discussed.
- The feasibility and growth rate of the market as a whole over the foreseeable future are determined.
- The competitive landscape and demographic research provide a clear picture of the current state of the market on an international scale.
- A thorough examination of development policies and plans, manufacturing processes, and costing provides a more accurate picture of import/export consumption, supply and demand, pricing, revenue, and gross margins, among other things.
- Customization is possible based on the client's requirements.
Frequently Asked Questions
- Nuance Communications
- Verint Systems
- Pitney Bowes
- Marketo Inc
- Genesys
- Pegasystems Inc.
- Aspect Software
- Zendesk
- ServiceNow
- OpenText
- IBM
- Microsoft
- Salesforce
- Oracle
- Nice Systems
Table Of Content
Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Customer Engagement Software Market Share by Type (2020-2026) 1.5.2 Cloud 1.5.3 On-premises 1.6 Market by Application 1.6.1 Global Customer Engagement Software Market Share by Application (2020-2026) 1.6.2 BFSI 1.6.3 Consumer Goods & Retail 1.6.4 Telecommunication 1.6.5 Healthcare & Life Sciences 1.6.6 Automotive & Transportation 1.6.7 Media & Entertainment 1.6.8 Travel & Hospitality 1.6.9 Manufacturing 1.6.10 Others 1.7 Customer Engagement Software Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Customer Engagement Software Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Customer Engagement Software Market 3.1 Value Chain Status 3.2 Customer Engagement Software Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Customer Engagement Software 3.2.3 Labor Cost of Customer Engagement Software 3.2.3.1 Labor Cost of Customer Engagement Software Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 Nuance Communications 4.1.1 Nuance Communications Basic Information 4.1.2 Customer Engagement Software Product Profiles, Application and Specification 4.1.3 Nuance Communications Customer Engagement Software Market Performance (2015-2020) 4.1.4 Nuance Communications Business Overview 4.2 Verint Systems 4.2.1 Verint Systems Basic Information 4.2.2 Customer Engagement Software Product Profiles, Application and Specification 4.2.3 Verint Systems Customer Engagement Software Market Performance (2015-2020) 4.2.4 Verint Systems Business Overview 4.3 Pitney Bowes 4.3.1 Pitney Bowes Basic Information 4.3.2 Customer Engagement Software Product Profiles, Application and Specification 4.3.3 Pitney Bowes Customer Engagement Software Market Performance (2015-2020) 4.3.4 Pitney Bowes Business Overview 4.4 Marketo Inc 4.4.1 Marketo Inc Basic Information 4.4.2 Customer Engagement Software Product Profiles, Application and Specification 4.4.3 Marketo Inc Customer Engagement Software Market Performance (2015-2020) 4.4.4 Marketo Inc Business Overview 4.5 Genesys 4.5.1 Genesys Basic Information 4.5.2 Customer Engagement Software Product Profiles, Application and Specification 4.5.3 Genesys Customer Engagement Software Market Performance (2015-2020) 4.5.4 Genesys Business Overview 4.6 Pegasystems Inc. 4.6.1 Pegasystems Inc. Basic Information 4.6.2 Customer Engagement Software Product Profiles, Application and Specification 4.6.3 Pegasystems Inc. Customer Engagement Software Market Performance (2015-2020) 4.6.4 Pegasystems Inc. Business Overview 4.7 Aspect Software 4.7.1 Aspect Software Basic Information 4.7.2 Customer Engagement Software Product Profiles, Application and Specification 4.7.3 Aspect Software Customer Engagement Software Market Performance (2015-2020) 4.7.4 Aspect Software Business Overview 4.8 Zendesk 4.8.1 Zendesk Basic Information 4.8.2 Customer Engagement Software Product Profiles, Application and Specification 4.8.3 Zendesk Customer Engagement Software Market Performance (2015-2020) 4.8.4 Zendesk Business Overview 4.9 ServiceNow 4.9.1 ServiceNow Basic Information 4.9.2 Customer Engagement Software Product Profiles, Application and Specification 4.9.3 ServiceNow Customer Engagement Software Market Performance (2015-2020) 4.9.4 ServiceNow Business Overview 4.10 OpenText 4.10.1 OpenText Basic Information 4.10.2 Customer Engagement Software Product Profiles, Application and Specification 4.10.3 OpenText Customer Engagement Software Market Performance (2015-2020) 4.10.4 OpenText Business Overview 4.11 IBM 4.11.1 IBM Basic Information 4.11.2 Customer Engagement Software Product Profiles, Application and Specification 4.11.3 IBM Customer Engagement Software Market Performance (2015-2020) 4.11.4 IBM Business Overview 4.12 Microsoft 4.12.1 Microsoft Basic Information 4.12.2 Customer Engagement Software Product Profiles, Application and Specification 4.12.3 Microsoft Customer Engagement Software Market Performance (2015-2020) 4.12.4 Microsoft Business Overview 4.13 Salesforce 4.13.1 Salesforce Basic Information 4.13.2 Customer Engagement Software Product Profiles, Application and Specification 4.13.3 Salesforce Customer Engagement Software Market Performance (2015-2020) 4.13.4 Salesforce Business Overview 4.14 Oracle 4.14.1 Oracle Basic Information 4.14.2 Customer Engagement Software Product Profiles, Application and Specification 4.14.3 Oracle Customer Engagement Software Market Performance (2015-2020) 4.14.4 Oracle Business Overview 4.15 Nice Systems 4.15.1 Nice Systems Basic Information 4.15.2 Customer Engagement Software Product Profiles, Application and Specification 4.15.3 Nice Systems Customer Engagement Software Market Performance (2015-2020) 4.15.4 Nice Systems Business Overview 5 Global Customer Engagement Software Market Analysis by Regions 5.1 Global Customer Engagement Software Sales, Revenue and Market Share by Regions 5.1.1 Global Customer Engagement Software Sales by Regions (2015-2020) 5.1.2 Global Customer Engagement Software Revenue by Regions (2015-2020) 5.2 North America Customer Engagement Software Sales and Growth Rate (2015-2020) 5.3 Europe Customer Engagement Software Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Customer Engagement Software Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Customer Engagement Software Sales and Growth Rate (2015-2020) 5.6 South America Customer Engagement Software Sales and Growth Rate (2015-2020) 6 North America Customer Engagement Software Market Analysis by Countries 6.1 North America Customer Engagement Software Sales, Revenue and Market Share by Countries 6.1.1 North America Customer Engagement Software Sales by Countries (2015-2020) 6.1.2 North America Customer Engagement Software Revenue by Countries (2015-2020) 6.1.3 North America Customer Engagement Software Market Under COVID-19 6.2 United States Customer Engagement Software Sales and Growth Rate (2015-2020) 6.2.1 United States Customer Engagement Software Market Under COVID-19 6.3 Canada Customer Engagement Software Sales and Growth Rate (2015-2020) 6.4 Mexico Customer Engagement Software Sales and Growth Rate (2015-2020) 7 Europe Customer Engagement Software Market Analysis by Countries 7.1 Europe Customer Engagement Software Sales, Revenue and Market Share by Countries 7.1.1 Europe Customer Engagement Software Sales by Countries (2015-2020) 7.1.2 Europe Customer Engagement Software Revenue by Countries (2015-2020) 7.1.3 Europe Customer Engagement Software Market Under COVID-19 7.2 Germany Customer Engagement Software Sales and Growth Rate (2015-2020) 7.2.1 Germany Customer Engagement Software Market Under COVID-19 7.3 UK Customer Engagement Software Sales and Growth Rate (2015-2020) 7.3.1 UK Customer Engagement Software Market Under COVID-19 7.4 France Customer Engagement Software Sales and Growth Rate (2015-2020) 7.4.1 France Customer Engagement Software Market Under COVID-19 7.5 Italy Customer Engagement Software Sales and Growth Rate (2015-2020) 7.5.1 Italy Customer Engagement Software Market Under COVID-19 7.6 Spain Customer Engagement Software Sales and Growth Rate (2015-2020) 7.6.1 Spain Customer Engagement Software Market Under COVID-19 7.7 Russia Customer Engagement Software Sales and Growth Rate (2015-2020) 7.7.1 Russia Customer Engagement Software Market Under COVID-19 8 Asia-Pacific Customer Engagement Software Market Analysis by Countries 8.1 Asia-Pacific Customer Engagement Software Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Customer Engagement Software Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Customer Engagement Software Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Customer Engagement Software Market Under COVID-19 8.2 China Customer Engagement Software Sales and Growth Rate (2015-2020) 8.2.1 China Customer Engagement Software Market Under COVID-19 8.3 Japan Customer Engagement Software Sales and Growth Rate (2015-2020) 8.3.1 Japan Customer Engagement Software Market Under COVID-19 8.4 South Korea Customer Engagement Software Sales and Growth Rate (2015-2020) 8.4.1 South Korea Customer Engagement Software Market Under COVID-19 8.5 Australia Customer Engagement Software Sales and Growth Rate (2015-2020) 8.6 India Customer Engagement Software Sales and Growth Rate (2015-2020) 8.6.1 India Customer Engagement Software Market Under COVID-19 8.7 Southeast Asia Customer Engagement Software Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Customer Engagement Software Market Under COVID-19 9 Middle East and Africa Customer Engagement Software Market Analysis by Countries 9.1 Middle East and Africa Customer Engagement Software Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Customer Engagement Software Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Customer Engagement Software Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Customer Engagement Software Market Under COVID-19 9.2 Saudi Arabia Customer Engagement Software Sales and Growth Rate (2015-2020) 9.3 UAE Customer Engagement Software Sales and Growth Rate (2015-2020) 9.4 Egypt Customer Engagement Software Sales and Growth Rate (2015-2020) 9.5 Nigeria Customer Engagement Software Sales and Growth Rate (2015-2020) 9.6 South Africa Customer Engagement Software Sales and Growth Rate (2015-2020) 10 South America Customer Engagement Software Market Analysis by Countries 10.1 South America Customer Engagement Software Sales, Revenue and Market Share by Countries 10.1.1 South America Customer Engagement Software Sales by Countries (2015-2020) 10.1.2 South America Customer Engagement Software Revenue by Countries (2015-2020) 10.1.3 South America Customer Engagement Software Market Under COVID-19 10.2 Brazil Customer Engagement Software Sales and Growth Rate (2015-2020) 10.2.1 Brazil Customer Engagement Software Market Under COVID-19 10.3 Argentina Customer Engagement Software Sales and Growth Rate (2015-2020) 10.4 Columbia Customer Engagement Software Sales and Growth Rate (2015-2020) 10.5 Chile Customer Engagement Software Sales and Growth Rate (2015-2020) 11 Global Customer Engagement Software Market Segment by Types 11.1 Global Customer Engagement Software Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Customer Engagement Software Sales and Market Share by Types (2015-2020) 11.1.2 Global Customer Engagement Software Revenue and Market Share by Types (2015-2020) 11.2 Cloud Sales and Price (2015-2020) 11.3 On-premises Sales and Price (2015-2020) 12 Global Customer Engagement Software Market Segment by Applications 12.1 Global Customer Engagement Software Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Customer Engagement Software Sales and Market Share by Applications (2015-2020) 12.1.2 Global Customer Engagement Software Revenue and Market Share by Applications (2015-2020) 12.2 BFSI Sales, Revenue and Growth Rate (2015-2020) 12.3 Consumer Goods & Retail Sales, Revenue and Growth Rate (2015-2020) 12.4 Telecommunication Sales, Revenue and Growth Rate (2015-2020) 12.5 Healthcare & Life Sciences Sales, Revenue and Growth Rate (2015-2020) 12.6 Automotive & Transportation Sales, Revenue and Growth Rate (2015-2020) 12.7 Media & Entertainment Sales, Revenue and Growth Rate (2015-2020) 12.8 Travel & Hospitality Sales, Revenue and Growth Rate (2015-2020) 12.9 Manufacturing Sales, Revenue and Growth Rate (2015-2020) 12.10 Others Sales, Revenue and Growth Rate (2015-2020) 13 Customer Engagement Software Market Forecast by Regions (2020-2026) 13.1 Global Customer Engagement Software Sales, Revenue and Growth Rate (2020-2026) 13.2 Customer Engagement Software Market Forecast by Regions (2020-2026) 13.2.1 North America Customer Engagement Software Market Forecast (2020-2026) 13.2.2 Europe Customer Engagement Software Market Forecast (2020-2026) 13.2.3 Asia-Pacific Customer Engagement Software Market Forecast (2020-2026) 13.2.4 Middle East and Africa Customer Engagement Software Market Forecast (2020-2026) 13.2.5 South America Customer Engagement Software Market Forecast (2020-2026) 13.3 Customer Engagement Software Market Forecast by Types (2020-2026) 13.4 Customer Engagement Software Market Forecast by Applications (2020-2026) 13.5 Customer Engagement Software Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source
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