Demand Side Platform (DSP) Software Market Size, Share, and Trends Analysis Report
CAGR :
| Market Size 2024 (Base Year) | USD 5.22 Billion |
| Market Size 2032 (Forecast Year) | USD 11.47 Billion |
| CAGR | 10.34% |
| Forecast Period | 2025 - 2032 |
| Historical Period | 2020 - 2024 |
Insights into the Industry
The demand side platform (dsp) software industry has been witnessing optimal growth in recent years and is likely to continue even in upcoming years. The growth of demand side platform (dsp) software ’s industry size can be attributed to rising investments in research & development activities, entry of new players, product innovation, technological breakthroughs, effective allocation of resources, and growing competition among business rivals to expand its regional as well as customer base. Supportive government policies and incentives, as well as favorable laws, are projected to determine the growth of the demand side platform (dsp) software market in foreseeable future. An increase in the spending capacity of customers with the rise in disposable income will further contribute towards demand side platform (dsp) software 's market proceeds.
This market research report is a comprehensive overview of the events taking place in the demand side platform (dsp) software industry and impacting its growth. Our report divides the demand side platform (dsp) software market into various segments or categories based on products, applications, region, etc. Additionally, our research analysts have listed the key players of the global demand side platform (dsp) software market and compared them based on metrics such as market revenue, Y-O-Y sales, shipments volume, historical data, and successful implementation of business strategies such as strategic alliances, mergers & acquisitions, joint ventures, product development, and partnerships & collaborations.
Market Research Store (MRS) published a brand new report titled “Demand Side Platform (DSP) Software Market research report which is segmented by Products (Cloud-based, On-premises), by Applications (Small Business, Medium Business, Large Enterprises), by Key Players/Companies DoubleClick, MediaMath, AppNexus Console, Amobee DSP, Rubicon Project, ExactDrive, dataxu, Criteo, IgnitionOne Platform, Gravity4, Choozle, Rocket Fuel”. In 2020, the global demand side platform (dsp) software market value was registered at XX (USD Million/Billion) and is predicted to reach XX (USD Million/Billion) at a CAGR of XX% by 2028.
Request Free SampleScope of the report
| Report Attributes | Report Details |
|---|---|
| Report Title | Demand Side Platform (DSP) Software Market Research Report |
| By Products | Cloud-based, On-premises |
| By Applications | Small Business, Medium Business, Large Enterprises |
| By Key Players | DoubleClick, MediaMath, AppNexus Console, Amobee DSP, Rubicon Project, ExactDrive, dataxu, Criteo, IgnitionOne Platform, Gravity4, Choozle, Rocket Fuel |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA) |
| Countries Covered | North America : U.S and Canada Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific Latin America : Mexico, Brazil The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA |
| Base Year | 2020 |
| Historical Year | 2016to 2020 (Depending on availability, data from 2010 can be offered) |
| Forecast Year | 2028 |
| Number of Pages | 123 |
| Customization Available | Yes, the report can be tailored to meet your specific requirements. |
Based on these findings, the global demand side platform (dsp) software industry study suggests strategies to existing market participants as to how they can improve & reinforce their market position. In addition to this, the study also recommends successful market penetrating strategies for new entrants. Furthermore, demand side platform (dsp) software industry study report has included all major manufacturers and distributors operating in the demand side platform (dsp) software market across all major regions.
Demand Side Platform (DSP) Software Market Strategic Analysis
Various analytical methods such as Porter’s Five Force Analysis, SWOT analysis, Market Share Analysis, Competitive Analysis, PESTEL Analysis, Market Attractiveness Analysis, and Value Chain Analysis have been used to analyze the market in the research report. These assessments help users of the report in examining and evaluating demand side platform (dsp) software market on the basis of different metrics such as switching costs, economies of scale, current sales, brand loyalty, brand equity, capital investments, production rights, research & development activities, copyrights & patents, legislations, effects of promotional activities, and consumer preferences.
The information provided in our market research report is anticipated to help the industry stakeholders in the effective decision-making process and successful business outcomes. Moreover, we have been using Ansoff Matrix to help firms analyze and plan their business growth strategies.
Additionally, our report contains a growth-share matrix that aids firms’ business decisions for prioritizing their myriad businesses. We have also included GE Nine Cell Matrix that is helpful in making strategic planning and can help firms in determining their position in the market along with analyzing their growth strategies.
Our researchers also make use of the perceptual map to demonstrate how to target consumers feel about a given brand and form perception about it. We have also included the Customer-Based Brand Equity (CBBE) Model for helping firms effectively position their brands.
Demand Side Platform (DSP) Software Market Key Trends Analysis
The key factors influencing the growth of the demand side platform (dsp) software market have been assessed in the report. Factors having a huge influence on market demand and restraining factors that impact the development of the market are both addressed rigorously & in-depth in our global market research report.
Furthermore, trends that play a key role in market’s growth are discussed comprehensively in the report. Moreover, a large number of qualitative factors or measurements are included in the report and this includes operating risks and major obstacles encountered by players in the industry.
Demand Side Platform (DSP) Software Market Key Segment Analysis
The report delivers a critical assessment on the demand side platform (dsp) software market by segmenting it based on Products, Applications, and region. All the segments and categories of the demand side platform (dsp) software market have been evaluated based on past, present and future trends and are key parameters determining & defining the growth of the market.
The data for the market and its segments and categories are provided from 2016 to 2028. The report has identified the key segments and categories contributing substantially towards overall market growth in terms of revenue & volume.
Based on Products, the global demand side platform (dsp) software market is segmented into Cloud-based, On-premises. Comprehensive qualitative and quantitative this segment analysis will be provided in the report from 2016 to 2028.
Based on Applications, market is divided into Small Business, Medium Business, Large Enterprises. A slew of business growth opportunities and dynamics affecting the different segments are analyzed and discussed in the report.
Impact Assessment of COVID-19
The COVID-19 outbreak has wreaked havoc on worldwide economic and social systems. The disease has entered several industries' value and supply chains, including the demand side platform (dsp) software market. The government imposed lockdowns in various locations. We will examine the impact of the COVID-19 pandemic on the global market, looking at both demand and supply.
The COVID-19 pandemic's short- and long-term impacts would be explored to provide a summary. This would help build business plans for all market participants, including manufacturers, vendors, suppliers, distributors, and end-users, during and after the epidemic.
Demand Side Platform (DSP) Software Market Regional Trends and Market Player’s Analysis
On the basis of region, the market is segregated into North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.
The major players holding a huge chunk of market share in the global demand side platform (dsp) software market and impacting market profitability are evaluated after considering their product & services revenue, sales, business plans, innovations, and growth rate. The final position of a player in the market depends on market events or market happenings, new product launches, mergers & acquisitions, benchmarking, regional expansions, and technical innovations.
For all the key stakeholders of the market, value chain and technology ecosystem, as well as the information provided in this market research report, will prove beneficial. The study offers an outline of the company’s market share and an extensive summary of the major players in the demand side platform (dsp) software market.
Some of the leading players profiled in the global demand side platform (dsp) software market are,
- DoubleClick
- MediaMath
- AppNexus Console
- Amobee DSP
- Rubicon Project
- ExactDrive
- dataxu
- Criteo
- IgnitionOne Platform
- Gravity4
- Choozle
- Rocket Fuel
The Key Audiences for Demand Side Platform (DSP) Software Market Report
- Research Institutes & consulting firms
- Industry Leaders, as well as companies, aspiring to enter the demand side platform (dsp) software market
- Student and universities
- Solution Providers, product providers, service providers, and other players in the industry
- Associated private firms and government bodies
- Individuals interested to learn about market
The report segments of the global demand side platform (dsp) software market are as follows:
Global Demand Side Platform (DSP) Software Market: By Products
- Cloud-based
- On-premises
Global Demand Side Platform (DSP) Software Market: By Applications
- Small Business
- Medium Business
- Large Enterprises
The Most Important Research Methodologies
Primary sources include industry experts from management corporations, processing organizations, and analytical service providers who serve businesses across the sector's value chain. We interviewed key sources to acquire qualitative and quantitative data and analyse future prospects.
Primary research undertaken for this report comprised interviews with industry professionals such as CEOs, Vice Presidents, Marketing Directors and Technology Directors of strong core organizations and institutions in major demand side platform (dsp) software . We interviewed them to get qualitative and quantitative data.
The following are the justifications for purchasing the global Demand Side Platform (DSP) Software market report:
- Statistical data is well-referenced, and the source is a significant resource for directing interested companies.
- Market development trends and marketing channels that are cutting-edge are discussed.
- The feasibility and growth rate of the market as a whole over the foreseeable future are determined.
- The competitive landscape and demographic research provide a clear picture of the current state of the market on an international scale.
- A thorough examination of development policies and plans, manufacturing processes, and costing provides a more accurate picture of import/export consumption, supply and demand, pricing, revenue, and gross margins, among other things.
- Customization is possible based on the client's requirements.
Frequently Asked Questions
- DoubleClick
- MediaMath
- AppNexus Console
- Amobee DSP
- Rubicon Project
- ExactDrive
- dataxu
- Criteo
- IgnitionOne Platform
- Gravity4
- Choozle
- Rocket Fuel
Table Of Content
Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Demand Side Platform (DSP) Software Market Share by Type (2020-2026) 1.5.2 Cloud-based 1.5.3 On-premises 1.6 Market by Application 1.6.1 Global Demand Side Platform (DSP) Software Market Share by Application (2020-2026) 1.6.2 Small Business 1.6.3 Medium Business 1.6.4 Large Enterprises 1.7 Demand Side Platform (DSP) Software Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Demand Side Platform (DSP) Software Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Demand Side Platform (DSP) Software Market 3.1 Value Chain Status 3.2 Demand Side Platform (DSP) Software Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Demand Side Platform (DSP) Software 3.2.3 Labor Cost of Demand Side Platform (DSP) Software 3.2.3.1 Labor Cost of Demand Side Platform (DSP) Software Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 DoubleClick 4.1.1 DoubleClick Basic Information 4.1.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.1.3 DoubleClick Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.1.4 DoubleClick Business Overview 4.2 MediaMath 4.2.1 MediaMath Basic Information 4.2.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.2.3 MediaMath Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.2.4 MediaMath Business Overview 4.3 AppNexus Console 4.3.1 AppNexus Console Basic Information 4.3.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.3.3 AppNexus Console Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.3.4 AppNexus Console Business Overview 4.4 Amobee DSP 4.4.1 Amobee DSP Basic Information 4.4.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.4.3 Amobee DSP Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.4.4 Amobee DSP Business Overview 4.5 Rubicon Project 4.5.1 Rubicon Project Basic Information 4.5.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.5.3 Rubicon Project Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.5.4 Rubicon Project Business Overview 4.6 ExactDrive 4.6.1 ExactDrive Basic Information 4.6.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.6.3 ExactDrive Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.6.4 ExactDrive Business Overview 4.7 dataxu 4.7.1 dataxu Basic Information 4.7.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.7.3 dataxu Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.7.4 dataxu Business Overview 4.8 Criteo 4.8.1 Criteo Basic Information 4.8.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.8.3 Criteo Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.8.4 Criteo Business Overview 4.9 IgnitionOne Platform 4.9.1 IgnitionOne Platform Basic Information 4.9.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.9.3 IgnitionOne Platform Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.9.4 IgnitionOne Platform Business Overview 4.10 Gravity4 4.10.1 Gravity4 Basic Information 4.10.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.10.3 Gravity4 Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.10.4 Gravity4 Business Overview 4.11 Choozle 4.11.1 Choozle Basic Information 4.11.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.11.3 Choozle Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.11.4 Choozle Business Overview 4.12 Rocket Fuel 4.12.1 Rocket Fuel Basic Information 4.12.2 Demand Side Platform (DSP) Software Product Profiles, Application and Specification 4.12.3 Rocket Fuel Demand Side Platform (DSP) Software Market Performance (2015-2020) 4.12.4 Rocket Fuel Business Overview 5 Global Demand Side Platform (DSP) Software Market Analysis by Regions 5.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Regions 5.1.1 Global Demand Side Platform (DSP) Software Sales by Regions (2015-2020) 5.1.2 Global Demand Side Platform (DSP) Software Revenue by Regions (2015-2020) 5.2 North America Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 5.3 Europe Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 5.6 South America Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 6 North America Demand Side Platform (DSP) Software Market Analysis by Countries 6.1 North America Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Countries 6.1.1 North America Demand Side Platform (DSP) Software Sales by Countries (2015-2020) 6.1.2 North America Demand Side Platform (DSP) Software Revenue by Countries (2015-2020) 6.1.3 North America Demand Side Platform (DSP) Software Market Under COVID-19 6.2 United States Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 6.2.1 United States Demand Side Platform (DSP) Software Market Under COVID-19 6.3 Canada Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 6.4 Mexico Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7 Europe Demand Side Platform (DSP) Software Market Analysis by Countries 7.1 Europe Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Countries 7.1.1 Europe Demand Side Platform (DSP) Software Sales by Countries (2015-2020) 7.1.2 Europe Demand Side Platform (DSP) Software Revenue by Countries (2015-2020) 7.1.3 Europe Demand Side Platform (DSP) Software Market Under COVID-19 7.2 Germany Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.2.1 Germany Demand Side Platform (DSP) Software Market Under COVID-19 7.3 UK Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.3.1 UK Demand Side Platform (DSP) Software Market Under COVID-19 7.4 France Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.4.1 France Demand Side Platform (DSP) Software Market Under COVID-19 7.5 Italy Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.5.1 Italy Demand Side Platform (DSP) Software Market Under COVID-19 7.6 Spain Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.6.1 Spain Demand Side Platform (DSP) Software Market Under COVID-19 7.7 Russia Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 7.7.1 Russia Demand Side Platform (DSP) Software Market Under COVID-19 8 Asia-Pacific Demand Side Platform (DSP) Software Market Analysis by Countries 8.1 Asia-Pacific Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Demand Side Platform (DSP) Software Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Demand Side Platform (DSP) Software Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Demand Side Platform (DSP) Software Market Under COVID-19 8.2 China Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.2.1 China Demand Side Platform (DSP) Software Market Under COVID-19 8.3 Japan Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.3.1 Japan Demand Side Platform (DSP) Software Market Under COVID-19 8.4 South Korea Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.4.1 South Korea Demand Side Platform (DSP) Software Market Under COVID-19 8.5 Australia Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.6 India Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.6.1 India Demand Side Platform (DSP) Software Market Under COVID-19 8.7 Southeast Asia Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Demand Side Platform (DSP) Software Market Under COVID-19 9 Middle East and Africa Demand Side Platform (DSP) Software Market Analysis by Countries 9.1 Middle East and Africa Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Demand Side Platform (DSP) Software Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Demand Side Platform (DSP) Software Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Demand Side Platform (DSP) Software Market Under COVID-19 9.2 Saudi Arabia Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 9.3 UAE Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 9.4 Egypt Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 9.5 Nigeria Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 9.6 South Africa Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 10 South America Demand Side Platform (DSP) Software Market Analysis by Countries 10.1 South America Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Countries 10.1.1 South America Demand Side Platform (DSP) Software Sales by Countries (2015-2020) 10.1.2 South America Demand Side Platform (DSP) Software Revenue by Countries (2015-2020) 10.1.3 South America Demand Side Platform (DSP) Software Market Under COVID-19 10.2 Brazil Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 10.2.1 Brazil Demand Side Platform (DSP) Software Market Under COVID-19 10.3 Argentina Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 10.4 Columbia Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 10.5 Chile Demand Side Platform (DSP) Software Sales and Growth Rate (2015-2020) 11 Global Demand Side Platform (DSP) Software Market Segment by Types 11.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Demand Side Platform (DSP) Software Sales and Market Share by Types (2015-2020) 11.1.2 Global Demand Side Platform (DSP) Software Revenue and Market Share by Types (2015-2020) 11.2 Cloud-based Sales and Price (2015-2020) 11.3 On-premises Sales and Price (2015-2020) 12 Global Demand Side Platform (DSP) Software Market Segment by Applications 12.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Demand Side Platform (DSP) Software Sales and Market Share by Applications (2015-2020) 12.1.2 Global Demand Side Platform (DSP) Software Revenue and Market Share by Applications (2015-2020) 12.2 Small Business Sales, Revenue and Growth Rate (2015-2020) 12.3 Medium Business Sales, Revenue and Growth Rate (2015-2020) 12.4 Large Enterprises Sales, Revenue and Growth Rate (2015-2020) 13 Demand Side Platform (DSP) Software Market Forecast by Regions (2020-2026) 13.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Growth Rate (2020-2026) 13.2 Demand Side Platform (DSP) Software Market Forecast by Regions (2020-2026) 13.2.1 North America Demand Side Platform (DSP) Software Market Forecast (2020-2026) 13.2.2 Europe Demand Side Platform (DSP) Software Market Forecast (2020-2026) 13.2.3 Asia-Pacific Demand Side Platform (DSP) Software Market Forecast (2020-2026) 13.2.4 Middle East and Africa Demand Side Platform (DSP) Software Market Forecast (2020-2026) 13.2.5 South America Demand Side Platform (DSP) Software Market Forecast (2020-2026) 13.3 Demand Side Platform (DSP) Software Market Forecast by Types (2020-2026) 13.4 Demand Side Platform (DSP) Software Market Forecast by Applications (2020-2026) 13.5 Demand Side Platform (DSP) Software Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source
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