Global Men's Toiletries Market Size, Share, Forecast 2032

According to a recent study by Market Research Store, the global men's toiletries market size was valued at approximately USD 272.86 Billion in 2024. The market is projected to grow significantly, reaching USD 454.98 Billion by 2032, growing at a compound annual growth rate (CAGR) of 6.6% during the forecast period from 2024 to 2032. The report highlights key growth drivers such as rising demand, technological advancements, and expanding applications. It also outlines potential challenges like regulatory changes and market competition, while emphasizing emerging opportunities for innovation and investment in the men's toiletries industry.

Request Free Sample

Men's Toiletries Market: Overview

The growth of the men's toiletries market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The men's toiletries market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.

Key sections of the men's toiletries market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Product Type, Price Range, Packaging, Distribution Channel, End-User, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.

Key Highlights:

• As per the analysis shared by our research analyst, the global men's toiletries market is estimated to grow annually at a CAGR of around 6.6% over the forecast period (2024-2032).
• In terms of revenue, the global men's toiletries market size was valued at around USD 272.86 Billion in 2024 and is projected to reach USD 454.98 Billion by 2032.
• The market is projected to grow at a significant rate due to growing male grooming trends and product variety.
• Based on the Product Type, the Shaving Products segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• On the basis of Price Range, the Economy segment is anticipated to command the largest market share.
• In terms of Packaging, the Bottles segment is projected to lead the global market.
• By Distribution Channel, the Supermarkets & Hypermarkets segment is predicted to dominate the global market.
• Based on the End-User, the Individual segment is expected to swipe the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Men's Toiletries Market: Report Scope

This report thoroughly analyzes the men's toiletries market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Men's Toiletries Market: Dynamics

Key Growth Drivers :

The men's toiletries market is experiencing robust growth driven by a significant cultural shift in perceptions of masculinity and self-care. Men, especially younger generations like Millennials and Gen Z, are increasingly embracing personal grooming as a part of their overall wellness and self-expression. This trend is amplified by the powerful influence of social media, where male influencers and celebrities openly share their skincare and grooming routines, normalizing and encouraging the use of a wider variety of products. Furthermore, rising disposable incomes, particularly in emerging economies, are enabling men to spend more on premium and specialized grooming products, moving beyond basic hygiene items to include skincare, beard care, and fragrances.

Restraints :

Despite the market's growth, several factors pose as restraints. A key challenge is the traditional resistance to grooming products in certain cultures and among older demographics, where personal care beyond basic shaving is still viewed as a feminine pursuit. This cultural hurdle limits market penetration, particularly in rural or more traditional regions. Another significant restraint is price sensitivity. While there is a growing demand for high-end and natural products, a large segment of the consumer base, especially in developing markets, remains cost-conscious and may view these products as a luxury rather than a necessity. The market also faces the challenge of consumer loyalty, as many men tend to stick to familiar brands, making it difficult for new entrants to gain a foothold.

Opportunities :

The men's toiletries market presents numerous opportunities for innovation and expansion. The rising demand for natural, organic, and sustainable products is a major trend, allowing brands to cater to an increasingly environmentally conscious consumer base. There is a strong opportunity to create and market products with "clean-label" ingredients, free from harsh chemicals. Another lucrative area is the premiumization of grooming, with a growing number of men willing to invest in high-quality, luxury products that offer specialized benefits like anti-aging or targeted skincare. The expansion of e-commerce and subscription-based services also provides a significant opportunity, offering a convenient, private, and personalized way for men to discover and purchase new products, bypassing the traditional retail experience.

Challenges :

The market is not without its challenges, primarily stemming from intense competition and the need for targeted marketing. The proliferation of new brands and product lines means that companies must constantly innovate and differentiate themselves to stand out. A major challenge is effectively marketing to a diverse male consumer base, which requires a careful balance in branding and packaging to appeal to different concepts of masculinity without alienating a large portion of the market. Furthermore, there is a persistent challenge in consumer education. Many men lack awareness of proper skincare routines and the benefits of specific products, requiring brands to invest heavily in educational content and marketing to inform and persuade potential customers to adopt more comprehensive grooming habits.

Men's Toiletries Market: Segmentation Insights

The global men's toiletries market is segmented based on Product Type, Price Range, Packaging, Distribution Channel, End-User, and Region. All the segments of the men's toiletries market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.

Based on Product Type, the global men's toiletries market is divided into Shaving Products, Skincare Products, Haircare Products, Fragrances, Bath & Shower Products, Others.

On the basis of Price Range, the global men's toiletries market is bifurcated into Economy, Mid-range, Premium.

In terms of Packaging, the global men's toiletries market is categorized into Bottles, Tubes, Cans, Others.

Based on Distribution Channel, the global men's toiletries market is split into Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others.

By End-User, the global men's toiletries market is divided into Individual, Professional / Salon.

Men's Toiletries Market: Regional Insights

The Asia-Pacific region is the dominant and fastest-growing market for men's toiletries globally, a position reinforced by its massive population, rising disposable incomes, and rapidly evolving grooming culture. Key drivers include the influence of Western trends, increased urbanization, and strong economic growth in countries like China, India, and South Korea, where the male skincare segment is particularly robust.

While North America and Europe remain significant, mature markets with high per-capita spending on premium products, their growth rates are slower. APAC's market size, estimated to hold well over a 40% share of the global market value as of 2023, is propelled by these factors, solidifying its position as the present and future epicenter of industry growth and innovation.

Men's Toiletries Market: Competitive Landscape

The men's toiletries market Report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.

The "Global Men's Toiletries Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;

• Brave Soldier
• Baxter of California
• Estée Lauder
• Koninklijke Philips
• L’Oréal
• Henkel
• Beiersdorf AG
• AmorePacific
• Avon Products
• Edgewell Personal Care
• Amway
• Colgate-Palmolive
• Unilever
• Procter & Gamble
• Johnson & Johnson
• Chanel
• Clarins Group

The Global Men's Toiletries Market is Segmented as Follows:

By Product Type

• Shaving Products
• Skincare Products
• Haircare Products
• Fragrances
• Bath & Shower Products
• Others

By Price Range

• Economy
• Mid-range
• Premium

By Packaging

• Bottles
• Tubes
• Cans
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Others

By End-User

• Individual
• Professional / Salon

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Frequently Asked Questions