Global Men's Underwear and Women's Lingerie Market Size, Share, Analysis Report - Forecast 2032

Men's Underwear and Women's Lingerie Market Insights

As per the published report by Market Research Store, the Global Men's Underwear and Women's Lingerie Market size was estimated at USD 9.49 Billion in 2023 and is anticipated to reach reach USD 13.51 Billion by 2032, growing at a projected CAGR of 4% during the forecast period 2024-2032. The report provides a detailed analysis of the global Men's Underwear and Women's Lingerie Market, including market trends, market dynamics, and market opportunities during the forecast period (2024-2032). It delves deeper into several market facets, such as market definition, size, growth, forecast, segmentation, competitive analysis, growth drivers, restraints, financial analysis, SWOT analysis, PORTER’s five force analysis, PESTEL analysis, market share analysis, cost-benefit analysis, challenges, restraints, strategic recommendations, and market players.

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Men's Underwear and Women's Lingerie Market: Overview

The growth of the men's underwear and women's lingerie market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The men's underwear and women's lingerie market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.

Key sections of the men's underwear and women's lingerie market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Type, Application, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.

Key Highlights:

• As per the analysis shared by our research analyst, the global men's underwear and women's lingerie market is estimated to grow annually at a CAGR of around 4% over the forecast period (2024-2032).
• In terms of revenue, the global men's underwear and women's lingerie market size was valued at around USD 9.49 Billion in 2023 and is projected to reach USD 13.51 Billion by 2032.
• The market is projected to grow at a significant rate due to changing fashion trends, increasing disposable income, and the rising popularity of premium and comfort-focused innerwear brands.
• Based on the Type, the Brassiere segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• On the basis of Application, the Online segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Men's Underwear and Women's Lingerie Market: Report Scope

This report thoroughly analyzes the men's underwear and women's lingerie market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Men's Underwear and Women's Lingerie Market: Dynamics

Key Growth Drivers:

The Men's Underwear and Women's Lingerie market is primarily driven by increasing disposable income and a growing emphasis on personal comfort and style. Evolving fashion trends and the influence of media and celebrity endorsements are also significant drivers, encouraging consumers to purchase a wider variety of styles and designs. The rising awareness of the importance of hygiene and the availability of diverse materials catering to different preferences and needs contribute to market growth. Furthermore, the convenience of online retail channels and the increasing penetration of e-commerce have made a wider range of products accessible to consumers, boosting sales. The growing male interest in fashion and personal grooming has also expanded the men's underwear segment.

Restraints:

Despite the positive growth trajectory, the Men's Underwear and Women's Lingerie market faces certain restraints. Price sensitivity among some consumer segments, particularly in developing economies, can limit the purchase of premium or branded products. The cyclical nature of fashion trends can lead to fluctuations in demand for specific styles. The presence of a large number of unorganized and local players offering lower-priced alternatives can also pose a challenge to established brands. Concerns about the environmental impact of textile production and the use of certain synthetic materials may influence consumer choices and necessitate a shift towards more sustainable options. Ensuring accurate sizing and fit, especially through online channels, remains a challenge that can impact customer satisfaction and return rates.

Opportunities:

The Men's Underwear and Women's Lingerie market presents numerous opportunities for innovation and expansion. The increasing demand for sustainable and eco-friendly materials, such as organic cotton and recycled fabrics, offers a chance for brands to cater to environmentally conscious consumers. The development of innovative product features focusing on comfort, functionality (e.g., moisture-wicking, support), and specific needs (e.g., maternity lingerie, athletic underwear) can attract niche markets. The growing plus-size segment represents a significant opportunity for brands to offer inclusive and fashionable options. Leveraging digital marketing and social media platforms for targeted advertising and brand engagement can enhance customer reach and loyalty. The personalization of products and the use of technologies like 3D scanning for customized fits also present potential growth avenues.

Challenges:

The Men's Underwear and Women's Lingerie market encounters challenges related to intense competition among both domestic and international brands. Keeping up with rapidly changing fashion trends and consumer preferences requires continuous innovation and product development. Maintaining brand loyalty in a market with numerous options and price points can be difficult. Ensuring ethical and sustainable sourcing and manufacturing practices across the supply chain is an increasing expectation from consumers and regulatory bodies. Effectively managing inventory and logistics, especially with the growth of online sales and the need for diverse product offerings, can be complex. Addressing concerns about body image and promoting inclusivity in marketing campaigns is also a crucial challenge for brands to navigate responsibly.

Men's Underwear and Women's Lingerie Market: Segmentation Insights

The global men's underwear and women's lingerie market is segmented based on Type, Application, and Region. All the segments of the men's underwear and women's lingerie market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.

Based on Type, the global men's underwear and women's lingerie market is divided into Brassiere, Panty, Sleepwear, Shapewear, Daywear.

On the basis of Application, the global men's underwear and women's lingerie market is bifurcated into Online, Offline.

Men's Underwear and Women's Lingerie Market: Regional Insights

The global men’s underwear and women’s lingerie market is dominated by the Asia-Pacific (APAC) region, which holds the largest market share due to its rapidly growing population, rising disposable income, and increasing fashion consciousness. According to recent market reports, APAC accounted for over 35% of the global market revenue in 2023, driven by strong demand in countries like China, India, and Japan. China, in particular, is the largest contributor, fueled by e-commerce expansion and the influence of Western fashion trends.

North America and Europe follow closely, with high brand awareness and premium product demand, but APAC's growth rate outpaces these regions due to urbanization and changing consumer lifestyles. The region's dominance is expected to strengthen further, with projections estimating a CAGR of 6-8% through 2030, supported by rising online retail penetration and increasing investments by key players in emerging markets.

Men's Underwear and Women's Lingerie Market: Competitive Landscape

The men's underwear and women's lingerie market report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.

The "Global Men's Underwear and Women's Lingerie Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;

• Cass and Company
• Calvin Klein
• Hanky Panky
• Victoria’s Secret (L Brands)
• Commando LLC
• Fruit of the Loom (Berkshire Hathaway)

The Global Men's Underwear and Women's Lingerie Market is Segmented as Follows:

By Type

• Brassiere
• Panty
• Sleepwear
• Shapewear
• Daywear

By Application

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Market Evolution

This section evaluates the market position of the product or service by examining its development pathway and competitive dynamics. It provides a detailed overview of the product's growth stages, including the early (historical) phase, the mid-stage, and anticipated future advancements influenced by innovation and emerging technologies.

Porter’s Analysis

Porter’s Five Forces framework offers a strategic lens for assessing competitor behavior and the positioning of key players in the men's underwear and women's lingerie industry. This section explores the external factors shaping competitive dynamics and influencing market strategies in the years ahead. The analysis focuses on five critical forces:

• Competitive Rivalry
• Threat of New Entrants
• Threat of Substitutes
• Supplier Bargaining Power
• Buyer Bargaining Power

Value Chain & Market Attractiveness Analysis

The value chain analysis helps businesses optimize operations by mapping the product flow from suppliers to end consumers, identifying opportunities to streamline processes and gain a competitive edge. Segment-wise market attractiveness analysis evaluates key dimensions like product categories, demographics, and regions, assessing growth potential, market size, and profitability. This enables businesses to focus resources on high-potential segments for better ROI and long-term value.

PESTEL Analysis

PESTEL analysis is a powerful tool in market research reports that enhances market understanding by systematically examining the external macro-environmental factors influencing a business or industry. The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By evaluating these dimensions, PESTEL analysis provides a comprehensive overview of the broader context within which a market operates, helping businesses identify potential opportunities and threats.

• Political factors assess government policies, stability, trade regulations, and political risks that could impact market operations.
• Economic factors examine variables like inflation, exchange rates, economic growth, and consumer spending power to determine market viability.
• Social factors explore cultural trends, demographics, and lifestyle changes that shape consumer behavior and preferences.
• Technological factors evaluate innovation, R&D, and technological advancements affecting product development and operational efficiencies.
• Environmental factors focus on sustainability, climate change impacts, and eco-friendly practices shaping market trends.
• Legal factors address compliance requirements, industry regulations, and intellectual property laws impacting market entry and operations.

Import-Export Analysis & Pricing Analysis

An import-export analysis is vital for market research, revealing global trade dynamics, trends, and opportunities. It examines trade volumes, product categories, and regional competitiveness, offering insights into supply chains and market demand. This section also analyzes past and future pricing trends, helping businesses optimize strategies and enabling consumers to assess product value effectively.

Men's Underwear and Women's Lingerie Market: Company Profiles

The report identifies key players in the men's underwear and women's lingerie market through competitive landscape and company profiles, evaluating their offerings, financial performance, strategies, and market positioning. It includes a SWOT analysis of the top 3-5 companies, assessing strengths, weaknesses, opportunities, and threats. The competitive landscape highlights rankings, recent activities (mergers, acquisitions, partnerships, product launches), and regional footprints using the Ace matrix. Customization is available to meet client-specific needs.

Regional & Industry Footprint

This section details the geographic reach, sales networks, and market penetration of companies profiled in the men's underwear and women's lingerie report, showcasing their operations and distribution across regions. It analyzes the alignment of companies with specific industry verticals, highlighting the industries they serve and the scope of their products and services within those sectors.

Ace Matrix

This section categorizes companies into four distinct groups—Active, Cutting Edge, Innovator, and Emerging—based on their product and business strategies. The evaluation of product strategy focuses on aspects such as the range and depth of offerings, commitment to innovation, product functionalities, and scalability. Key elements like global reach, sector coverage, strategic acquisitions, and long-term growth plans are considered for business strategy. This analysis provides a detailed view of companies' position within the market and highlights their potential for future growth and development.

Research Methodology

The qualitative and quantitative insights for the men's underwear and women's lingerie market are derived through a multi-faceted research approach, combining input from subject matter experts, primary research, and secondary data sources. Primary research includes gathering critical information via face-to-face or telephonic interviews, surveys, questionnaires, and feedback from industry professionals, key opinion leaders (KOLs), and customers. Regular interviews with industry experts are conducted to deepen the analysis and reinforce the existing data, ensuring a robust and well-rounded market understanding.

Secondary research for this report was carried out by the Market Research Store team, drawing on a variety of authoritative sources, such as:

• Official company websites, annual reports, financial statements, investor presentations, and SEC filings
• Internal and external proprietary databases, as well as relevant patent and regulatory databases
• Government publications, national statistical databases, and industry-specific market reports
• Media coverage, including news articles, press releases, and webcasts about market participants
• Paid industry databases for detailed market insights

Market Research Store conducted in-depth consultations with various key opinion leaders in the industry, including senior executives from top companies and regional leaders from end-user organizations. This effort aimed to gather critical insights on factors such as the market share of dominant brands in specific countries and regions, along with pricing strategies for products and services.

To determine total sales data, the research team conducted primary interviews across multiple countries with influential stakeholders, including:

• Distributors
• Marketing, Brand, and Product Managers
• Procurement and Production Managers
• Sales and Regional Sales Managers, Country Managers
• Technical Specialists
• C-Level Executives

These subject matter experts, with their extensive industry experience, helped validate and refine the findings. For secondary research, data was sourced from a wide range of materials, including online resources, company annual reports, industry publications, research papers, association reports, and government websites. These various sources provide a comprehensive and well-rounded perspective on the market.

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