Global Sparkling Red Wine Market Size, Share, Growth Report 2032

According to a recent study by Market Research Store, the global sparkling red wine market size was valued at approximately USD 9.77 Billion in 2024. The market is projected to grow significantly, reaching USD 14.58 Billion by 2032, growing at a compound annual growth rate (CAGR) of 5.11% during the forecast period from 2024 to 2032. The report highlights key growth drivers such as rising demand, technological advancements, and expanding applications. It also outlines potential challenges like regulatory changes and market competition, while emphasizing emerging opportunities for innovation and investment in the sparkling red wine industry.

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Sparkling Red Wine Market: Overview

The growth of the sparkling red wine market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The sparkling red wine market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.

Key sections of the sparkling red wine market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Type, Sweetness, Packaging Format, Distribution Channel, Price Segment, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.

Key Highlights:

• As per the analysis shared by our research analyst, the global sparkling red wine market is estimated to grow annually at a CAGR of around 5.11% over the forecast period (2024-2032).
• In terms of revenue, the global sparkling red wine market size was valued at around USD 9.77 Billion in 2024 and is projected to reach USD 14.58 Billion by 2032.
• The market is projected to grow at a significant rate due to Rising demand for premium beverages and evolving consumer preferences in wine consumption drive growth.
• Based on the Type, the Prosecco Rosé segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• On the basis of Sweetness, the Brut segment is anticipated to command the largest market share.
• In terms of Packaging Format, the Bottle (375 ml segment is projected to lead the global market.
• By Distribution Channel, the On‑Trade (Restaurants segment is predicted to dominate the global market.
• Based on the Price Segment, the Economy segment is expected to swipe the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Sparkling Red Wine Market: Report Scope

This report thoroughly analyzes the sparkling red wine market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Sparkling Red Wine Market: Dynamics

Key Growth Drivers

The Sparkling Red Wine market is experiencing significant growth, primarily driven by evolving consumer preferences for unique and adventurous wine experiences. As disposable incomes rise globally, particularly in emerging markets, consumers are increasingly willing to explore premium and unconventional wine options beyond traditional still wines. The growing popularity of sparkling red wine as a versatile beverage suitable for both celebratory occasions and casual consumption, including food pairings, is broadening its appeal. Furthermore, innovative marketing campaigns targeting younger demographics, often leveraging social media, are fostering a culture of experimentation with alcoholic beverages, drawing new consumers into the sparkling red wine category.

Restraints

Despite the compelling growth drivers, the Sparkling Red Wine market faces certain notable restraints. A significant hurdle is the relatively limited consumer awareness of sparkling red wine in many regions compared to more established sparkling wines like Champagne or Prosecco, and still red wines. This lack of familiarity can lead to a perception that sparkling red wines are solely for niche or special occasions rather than everyday enjoyment. The higher production costs associated with sparkling wines, due to the secondary fermentation process and often longer aging requirements, can result in higher retail prices compared to non-sparkling wines, potentially limiting broader market penetration among price-sensitive consumers.

Opportunities

The Sparkling Red Wine market presents numerous opportunities for innovation and expansion. The increasing consumer interest in diverse wine flavor profiles and innovative wine blending offers a fertile ground for winemakers to experiment with new grape varieties and fermentation techniques, leading to unique sparkling red wine offerings. Opportunities exist in expanding into emerging markets, particularly in Asia Pacific and Latin America, where urbanization and evolving consumer tastes are driving demand for new and exotic wine options. The rise of e-commerce and direct-to-consumer (DTC) sales channels provides a significant avenue for producers to reach a wider audience and enhance product accessibility, especially for specialized or boutique sparkling red wines. Furthermore, the development of low-alcohol or non-alcoholic sparkling red wine variants can cater to health-conscious consumers and expand market reach.

Challenges

The Sparkling Red Wine market faces several critical challenges that demand continuous research and development and strategic adaptation. Educating consumers about the versatility and appropriate food pairings of sparkling red wine remains an ongoing challenge to shift perceptions from a purely celebratory drink to a more regular consumption choice. The industry must navigate the impact of climate change on grape production, which can affect the quality and availability of specific grape varietals crucial for sparkling red wine production. Intense competition from other established wine categories, particularly traditional sparkling wines and a wide array of other alcoholic beverages (e.g., craft beers, spirits), requires continuous differentiation and strong marketing efforts. Moreover, ensuring consistent quality and maintaining the distinctive characteristics of sparkling red wine while scaling up production to meet growing demand can be a complex winemaking challenge.

Sparkling Red Wine Market: Segmentation Insights

The global sparkling red wine market is segmented based on Type, Sweetness, Packaging Format, Distribution Channel, Price Segment, and Region. All the segments of the sparkling red wine market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.

Based on Type, the global sparkling red wine market is divided into Prosecco Rosé, Lambrusco, Sparkling Shiraz, Rosé Champagne, Sparkling Pinot Noir, Others.

On the basis of Sweetness, the global sparkling red wine market is bifurcated into Brut, Extra Dry, Dry, Demi‑Sec, Sweet.

In terms of Packaging Format, the global sparkling red wine market is categorized into Bottle (375 ml, 750 ml, 1.5 L), Can, Bag‑in‑Box.

Based on Distribution Channel, the global sparkling red wine market is split into On‑Trade (Restaurants, Bars), Off‑Trade (Retail Stores, Online), Direct‑to‑Consumer.

By Price Segment, the global sparkling red wine market is divided into Economy, Mid‑Premium, Premium, Luxury.

Sparkling Red Wine Market: Regional Insights

The Sparkling Red Wine Market is currently dominated by Europe, which holds the largest market share (over 60%), driven by centuries-old winemaking traditions, strong consumer demand, and premium production in Italy (Lambrusco), Spain (Cava Rosado), and France (Champagne Rouge). The region benefits from Protected Designation of Origin (PDO) standards and robust export networks. North America follows as the second-largest market, with growing popularity in the U.S. for semi-sweet and organic variants, fueled by millennials and wine tourism. The Asia-Pacific (APAC) region is the fastest-growing market, led by China and Australia, where rising disposable incomes and Western influences drive demand. Latin America (e.g., Argentina and Brazil) shows niche growth with local sparkling reds, while the Middle East & Africa remain limited due to cultural preferences. Europe’s dominance is reinforced by DOC/G certifications and iconic brands like Riunite and Freixenet.

Sparkling Red Wine Market: Competitive Landscape

The sparkling red wine market Report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.

The "Global Sparkling Red Wine Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;

• E. & J. Gallo Winery
• Constellation Brands
• Pernod Ricard
• Diageo
• Treasury Wine Estates
• The Wine Group
• Accolade Wines
• Mezzacorona
• Tenute Cisa Asinari
• Bottega
• Fratelli Martini
• Monte Rossa
• Cavit
• Nino Negri
• Ghilardi
• Ruffino
• La Scolca
• D. Vajra
• Lambrusco di Sorbara Consorzio
• Ridgeview
• Bodega Luigi Bosca
• Serafino Wines
• Bodegas Valdemar
• Mionetto
• Bisol
• Scharffenberger Cellars
• Chandon
• Blue Pyrenees
• Yalumba

The Global Sparkling Red Wine Market is Segmented as Follows:

By Type

• Prosecco Rosé
• Lambrusco
• Sparkling Shiraz
• Rosé Champagne
• Sparkling Pinot Noir
• Others

By Sweetness

• Brut
• Extra Dry
• Dry
• Demi‑Sec
• Sweet

By Packaging Format

• Bottle (375 ml
• 750 ml
• 1.5 L)
• Can
• Bag‑in‑Box

By Distribution Channel

• On‑Trade (Restaurants
• Bars)
• Off‑Trade (Retail Stores
• Online)
• Direct‑to‑Consumer

By Price Segment

• Economy
• Mid‑Premium
• Premium
• Luxury

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Market Evolution

This section evaluates the market position of the product or service by examining its development pathway and competitive dynamics. It provides a detailed overview of the product's growth stages, including the early (historical) phase, the mid-stage, and anticipated future advancements influenced by innovation and emerging technologies.

Porter’s Analysis

Porter’s Five Forces framework offers a strategic lens for assessing competitor behavior and the positioning of key players in the sparkling red wine industry. This section explores the external factors shaping competitive dynamics and influencing market strategies in the years ahead. The analysis focuses on five critical forces:

• Competitive Rivalry
• Threat of New Entrants
• Threat of Substitutes
• Supplier Bargaining Power
• Buyer Bargaining Power

Value Chain & Market Attractiveness Analysis

The value chain analysis helps businesses optimize operations by mapping the product flow from suppliers to end consumers, identifying opportunities to streamline processes and gain a competitive edge. Segment-wise market attractiveness analysis evaluates key dimensions like product categories, demographics, and regions, assessing growth potential, market size, and profitability. This enables businesses to focus resources on high-potential segments for better ROI and long-term value.

PESTEL Analysis

PESTEL analysis is a powerful tool in market research reports that enhances market understanding by systematically examining the external macro-environmental factors influencing a business or industry. The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By evaluating these dimensions, PESTEL analysis provides a comprehensive overview of the broader context within which a market operates, helping businesses identify potential opportunities and threats.

• Political factors assess government policies, stability, trade regulations, and political risks that could impact market operations.
• Economic factors examine variables like inflation, exchange rates, economic growth, and consumer spending power to determine market viability.
• Social factors explore cultural trends, demographics, and lifestyle changes that shape consumer behavior and preferences.
• Technological factors evaluate innovation, R&D, and technological advancements affecting product development and operational efficiencies.
• Environmental factors focus on sustainability, climate change impacts, and eco-friendly practices shaping market trends.
• Legal factors address compliance requirements, industry regulations, and intellectual property laws impacting market entry and operations.

Import-Export Analysis & Pricing Analysis

An import-export analysis is vital for market research, revealing global trade dynamics, trends, and opportunities. It examines trade volumes, product categories, and regional competitiveness, offering insights into supply chains and market demand. This section also analyzes past and future pricing trends, helping businesses optimize strategies and enabling consumers to assess product value effectively.

Sparkling Red Wine Market: Company Profiles

The report identifies key players in the sparkling red wine market through a competitive landscape and company profiles, evaluating their offerings, financial performance, strategies, and market positioning. It includes a SWOT analysis of the top 3-5 companies, assessing strengths, weaknesses, opportunities, and threats. The competitive landscape highlights rankings, recent activities (mergers, acquisitions, partnerships, product launches), and regional footprints using the Ace matrix. Customization is available to meet client-specific needs.

Regional & Industry Footprint

This section details the geographic reach, sales networks, and market penetration of companies profiled in the sparkling red wine report, showcasing their operations and distribution across regions. It analyzes the alignment of companies with specific industry verticals, highlighting the industries they serve and the scope of their products and services within those sectors.

Ace Matrix

This section categorizes companies into four distinct groups—Active, Cutting Edge, Innovator, and Emerging—based on their product and business strategies. The evaluation of product strategy focuses on aspects such as the range and depth of offerings, commitment to innovation, product functionalities, and scalability. Key elements like global reach, sector coverage, strategic acquisitions, and long-term growth plans are considered for business strategy. This analysis provides a detailed view of companies' position within the market and highlights their potential for future growth and development.

Research Methodology

The qualitative and quantitative insights for the sparkling red wine market are derived through a multi-faceted research approach, combining input from subject matter experts, primary research, and secondary data sources. Primary research includes gathering critical information via face-to-face or telephonic interviews, surveys, questionnaires, and feedback from industry professionals, key opinion leaders (KOLs), and customers. Regular interviews with industry experts are conducted to deepen the analysis and reinforce the existing data, ensuring a robust and well-rounded market understanding.

Secondary research for this report was carried out by the Market Research Store team, drawing on a variety of authoritative sources, such as:

• Official company websites, annual reports, financial statements, investor presentations, and SEC filings
• Internal and external proprietary databases, as well as relevant patent and regulatory databases
• Government publications, national statistical databases, and industry-specific market reports
• Media coverage, including news articles, press releases, and webcasts about market participants
• Paid industry databases for detailed market insights

Market Research Store conducted in-depth consultations with various key opinion leaders in the industry, including senior executives from top companies and regional leaders from end-user organizations. This effort aimed to gather critical insights on factors such as the market share of dominant brands in specific countries and regions, along with pricing strategies for products and services.

To determine total sales data, the research team conducted primary interviews across multiple countries with influential stakeholders, including:

• Distributors
• Marketing, Brand, and Product Managers
• Procurement and Production Managers
• Sales and Regional Sales Managers, Country Managers
• Technical Specialists
• C-Level Executives

These subject matter experts, with their extensive industry experience, helped validate and refine the findings. For secondary research, data were sourced from a wide range of materials, including online resources, company annual reports, industry publications, research papers, association reports, and government websites. These various sources provide a comprehensive and well-rounded perspective on the market.

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