Supply Side Platform (SSP) Software Market Size, Share, and Trends Analysis Report
CAGR :
| Market Size 2024 (Base Year) | USD 1.65 Billion |
| Market Size 2032 (Forecast Year) | USD 4.3 Billion |
| CAGR | 12.71% |
| Forecast Period | 2025 - 2032 |
| Historical Period | 2020 - 2024 |
Supply Side Platform (SSP) Software Market Key Industry Analysis
The report covers a detailed analysis and forecast for the global supply side platform (ssp) software market on a global and regional level from 2021 to 2028. The study offers historical data from 2016 to 2020 along with a forecast from 2021 to 2028 based on revenue (USD Million). The study comprises a comprehensive view of the market with a review of market drivers, restraints, and opportunities. It also provides the level of impact of drivers and restraints on the supply side platform (ssp) software market between 2021 and 2028.
These assessments help users of the report to analyze the supply side platform (ssp) software market on the basis of different metrics that includes brand loyalty, switching costs, capital investments, economies of scale, regulatory legislation, current sales networks, production rights and patents, customer preferences, and promotional effects. This categorized data is expected to aid industry stakeholders in decision-making.The study also suggests company penetration plans for new entrants. Furthermore, the supply side platform (ssp) software industry study report has listed the main manufacturers and distributors operating in all the major regions. We anticipate that this analysis and data will assist industry players to strengthen their networks of market penetration and expand their geographical breadth as a result of their efforts.
Market Research Store (MRS) published a latest report titled “Supply Side Platform (SSP) Software Market research report which is segmented by Products (Cloud-based, On-premises), by Applications (Small Business, Medium Business, Large Enterprises), by Key Players/Companies (AerServ, sovrn, PubMatic, Rubicon Project, Altitude, DoubleClick (Google), OpenX, Adform, AdJuggler, LiveRail, BrightRoll (Oath Inc.), ONE by AOL)”. In 2020, the global supply side platform (ssp) software market demand was registered at XX (USD Million) and is predicted to reach XX (USD Million) at a CAGR of XX% by 2028.
Report Scope:
| Report Attributes | Report Details |
|---|---|
| Report Title | Supply Side Platform (SSP) Software Market Research Report |
| By Products | Cloud-based, On-premises |
| By Applications | Small Business, Medium Business, Large Enterprises |
| By Key Players | AerServ, sovrn, PubMatic, Rubicon Project, Altitude, DoubleClick (Google), OpenX, Adform, AdJuggler, LiveRail, BrightRoll (Oath Inc.), ONE by AOL |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA) |
| Countries Covered | North America : U.S and Canada Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific Latin America : Mexico, Brazil The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA |
| Base Year | 2020 |
| Historical Year | 2016to 2020 (Depending on availability, data from 2010 can be offered) |
| Forecast Year | 2028 |
| Number of Pages | 103 |
| Customization Available | Yes, the report can be tailored to meet your specific requirements. |
The study includes a detailed competitive scenario and product portfolio of key vendors. The report evaluates Porter’s Five Forces model to analyze the different factors affecting the growth of the supply side platform (ssp) software market. Furthermore, the study encompasses a market attractiveness analysis, which provides the most attractive and least attractive market segments information by products, applications, and region. Additionally, the report also covers the exhaustive regulatory landscape, technology landscape, value chain analysis and PEST analysis.
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Supply Side Platform (SSP) Software Market COVID-19 Impact Analysis
The epidemic of COVID-19 has caused significant economic and social upheaval. The pandemic has had an influence on the supply chain and value chain of numerous businesses. The supply side platform (ssp) software market is not an exception. The impact of the COVID-19 pandemic will be analyzed on the basis of the overall industry including both the demand side and supply side perspectives. The effects of the pandemic would be studied and analyzed for short-term and long-term scenarios. This would assist to formulate business strategies for the period during the pandemic as well as the post-pandemic period for all stakeholders involved in the industry including suppliers, manufacturers, vendors, distributors, and end-users.
Supply Side Platform (SSP) Software Market Key Segment Analysis
The report study delivers a critical assessment on the supply side platform (ssp) software by segmenting the total addressable market based on products, applications, and region. All the segments & categories of the supply side platform (ssp) software market are evaluated on the basis of past and future trends. The data for the market and its segments & categories are provided from 2016 to 2028. The report has identified the important segments & categories offering the most to the total addressable market growth in terms of revenue as well as the factors advancing their development.
The report includes a detailed segment analysis of the supply side platform (ssp) software market based on products, applications, and region. On the basis of Products, the market can be classified into Cloud-based, On-premises. Based on the Applications, the market can be segmented into the Small Business, Medium Business, Large Enterprises.
Key Market Players & Competitive Landscape of Supply Side Platform (SSP) Software Market
The report provides exhaustive information on all the key players in the industry based on company overview, company market share, recent developments, business strategies, and financial performance among others. The report will also provide an extensive product portfolio for each company along with detailed descriptions/features. This report also contains useful recommendations for both established and new players around the world.
Some of the key players in the supply side platform (ssp) software market include:
- AerServ
- sovrn
- PubMatic
- Rubicon Project
- Altitude
- DoubleClick (Google)
- OpenX
- Adform
- AdJuggler
- LiveRail
- BrightRoll (Oath Inc.)
- ONE by AOL
Due to the existence of multiple significant competitors, the industry is very competitive. Several inorganic growth techniques, such as acquisitions, mergers, and regional expansion are being pursued by the majority of manufacturers in order to increase their market share and obtain a competitive edge.
Key Benefits of the Report:
- COVID-19 Impact Analysis (A completely separate Chapter)
- Market size in terms of revenue from 2016 to 2028
- Market size for each segment from 2016 to 2028, by Region
- Market Attractiveness Analysis for all the segments
- Market Drivers, Restraints, and Opportunities
- Regional Market Trends
- Value Chain Analysis
- Regulatory Landscape
- Technology Landscape
- PEST Analysis
- Porter’s Five Forces Analysis
- Competitive Landscape and Company Market Shares
Supply Side Platform (SSP) Software Market Regional Analysis
The report provides market size for all the segments and their categories for regions that include North America, Europe, Asia Pacific (APAC), Latin America and the Middle East & Africa (MEA). These regions are further bifurcated into major countries including the U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others. The report has analyzed both developed & developing regions considered for research of the supply side platform (ssp) software market. To assist firms in developing effective development strategies, the regional analysis section provides a complete overview of the industry from a number of countries and regions.
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Significant aspects of the Supply Side Platform (SSP) Software Market Report:
- Drivers, Restraints, Opportunities and Recent Trends of the supply side platform (ssp) software market
- Structure of the market and projections for the next few years
- Market situation for each segment and region
- By Products
- Cloud-based
- On-premises
- By Applications
- Small Business
- Medium Business
- Large Enterprises
- By Region
- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East & Africa
- An evaluation of upstream raw materials, downstream demand, and existing market dynamics is carried out
- Company Market Shares, Competitive Landscape, SWOT Analysis, and Product Specification
The findings would be further affirmed and expanded upon through primary research conducted with industry professionals and decision-makers from around the world. A wide range of data validation and market estimation approaches were used to further assemble and validate the results gathered during the research. We also have our data forecasting algorithm that projects market growth over the year 2028. We performed both primary and secondary research to gain a clear overview of the supply side platform (ssp) software market. This helped us understand existing market dynamics like supply-demand imbalance, pricing trends, product preferences, consumer behavior, and other factors.
The following are the justifications for purchasing the Supply Side Platform (SSP) Software Market report:
- Learn how to gather and analyze strategically essential competitor data and resources to develop effective R&D strategies.
- Consider the target demography when classifying possible new clients or partners.
- Identify the strategic priorities of top firms to establish tactical efforts.
- Selecting Leading Manufacturers might help you determine mergers and acquisitions more effectively.
- The study provides an in-depth analysis of market segments, sub-segments, and the regional prognosis for the market in consideration.
- The report provides an in-depth overview of the supplier analysis, competitive landscape, and major industry strategies that will help businesses obtain a competitive advantage in the industry.
Frequently Asked Questions
- AerServ
- sovrn
- PubMatic
- Rubicon Project
- Altitude
- DoubleClick (Google)
- OpenX
- Adform
- AdJuggler
- LiveRail
- BrightRoll (Oath Inc.)
- ONE by AOL
Table Of Content
Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Supply Side Platform (SSP) Software Market Share by Type (2020-2026) 1.5.2 Cloud-based 1.5.3 On-premises 1.6 Market by Application 1.6.1 Global Supply Side Platform (SSP) Software Market Share by Application (2020-2026) 1.6.2 Small Business 1.6.3 Medium Business 1.6.4 Large Enterprises 1.7 Supply Side Platform (SSP) Software Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Supply Side Platform (SSP) Software Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Supply Side Platform (SSP) Software Market 3.1 Value Chain Status 3.2 Supply Side Platform (SSP) Software Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Supply Side Platform (SSP) Software 3.2.3 Labor Cost of Supply Side Platform (SSP) Software 3.2.3.1 Labor Cost of Supply Side Platform (SSP) Software Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 AerServ 4.1.1 AerServ Basic Information 4.1.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.1.3 AerServ Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.1.4 AerServ Business Overview 4.2 sovrn 4.2.1 sovrn Basic Information 4.2.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.2.3 sovrn Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.2.4 sovrn Business Overview 4.3 PubMatic 4.3.1 PubMatic Basic Information 4.3.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.3.3 PubMatic Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.3.4 PubMatic Business Overview 4.4 Rubicon Project 4.4.1 Rubicon Project Basic Information 4.4.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.4.3 Rubicon Project Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.4.4 Rubicon Project Business Overview 4.5 Altitude 4.5.1 Altitude Basic Information 4.5.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.5.3 Altitude Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.5.4 Altitude Business Overview 4.6 DoubleClick (Google) 4.6.1 DoubleClick (Google) Basic Information 4.6.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.6.3 DoubleClick (Google) Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.6.4 DoubleClick (Google) Business Overview 4.7 OpenX 4.7.1 OpenX Basic Information 4.7.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.7.3 OpenX Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.7.4 OpenX Business Overview 4.8 Adform 4.8.1 Adform Basic Information 4.8.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.8.3 Adform Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.8.4 Adform Business Overview 4.9 AdJuggler 4.9.1 AdJuggler Basic Information 4.9.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.9.3 AdJuggler Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.9.4 AdJuggler Business Overview 4.10 LiveRail 4.10.1 LiveRail Basic Information 4.10.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.10.3 LiveRail Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.10.4 LiveRail Business Overview 4.11 BrightRoll (Oath Inc.) 4.11.1 BrightRoll (Oath Inc.) Basic Information 4.11.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.11.3 BrightRoll (Oath Inc.) Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.11.4 BrightRoll (Oath Inc.) Business Overview 4.12 ONE by AOL 4.12.1 ONE by AOL Basic Information 4.12.2 Supply Side Platform (SSP) Software Product Profiles, Application and Specification 4.12.3 ONE by AOL Supply Side Platform (SSP) Software Market Performance (2015-2020) 4.12.4 ONE by AOL Business Overview 5 Global Supply Side Platform (SSP) Software Market Analysis by Regions 5.1 Global Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Regions 5.1.1 Global Supply Side Platform (SSP) Software Sales by Regions (2015-2020) 5.1.2 Global Supply Side Platform (SSP) Software Revenue by Regions (2015-2020) 5.2 North America Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 5.3 Europe Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 5.6 South America Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 6 North America Supply Side Platform (SSP) Software Market Analysis by Countries 6.1 North America Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Countries 6.1.1 North America Supply Side Platform (SSP) Software Sales by Countries (2015-2020) 6.1.2 North America Supply Side Platform (SSP) Software Revenue by Countries (2015-2020) 6.1.3 North America Supply Side Platform (SSP) Software Market Under COVID-19 6.2 United States Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 6.2.1 United States Supply Side Platform (SSP) Software Market Under COVID-19 6.3 Canada Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 6.4 Mexico Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7 Europe Supply Side Platform (SSP) Software Market Analysis by Countries 7.1 Europe Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Countries 7.1.1 Europe Supply Side Platform (SSP) Software Sales by Countries (2015-2020) 7.1.2 Europe Supply Side Platform (SSP) Software Revenue by Countries (2015-2020) 7.1.3 Europe Supply Side Platform (SSP) Software Market Under COVID-19 7.2 Germany Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.2.1 Germany Supply Side Platform (SSP) Software Market Under COVID-19 7.3 UK Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.3.1 UK Supply Side Platform (SSP) Software Market Under COVID-19 7.4 France Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.4.1 France Supply Side Platform (SSP) Software Market Under COVID-19 7.5 Italy Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.5.1 Italy Supply Side Platform (SSP) Software Market Under COVID-19 7.6 Spain Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.6.1 Spain Supply Side Platform (SSP) Software Market Under COVID-19 7.7 Russia Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 7.7.1 Russia Supply Side Platform (SSP) Software Market Under COVID-19 8 Asia-Pacific Supply Side Platform (SSP) Software Market Analysis by Countries 8.1 Asia-Pacific Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Supply Side Platform (SSP) Software Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Supply Side Platform (SSP) Software Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Supply Side Platform (SSP) Software Market Under COVID-19 8.2 China Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.2.1 China Supply Side Platform (SSP) Software Market Under COVID-19 8.3 Japan Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.3.1 Japan Supply Side Platform (SSP) Software Market Under COVID-19 8.4 South Korea Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.4.1 South Korea Supply Side Platform (SSP) Software Market Under COVID-19 8.5 Australia Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.6 India Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.6.1 India Supply Side Platform (SSP) Software Market Under COVID-19 8.7 Southeast Asia Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Supply Side Platform (SSP) Software Market Under COVID-19 9 Middle East and Africa Supply Side Platform (SSP) Software Market Analysis by Countries 9.1 Middle East and Africa Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Supply Side Platform (SSP) Software Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Supply Side Platform (SSP) Software Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Supply Side Platform (SSP) Software Market Under COVID-19 9.2 Saudi Arabia Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 9.3 UAE Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 9.4 Egypt Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 9.5 Nigeria Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 9.6 South Africa Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 10 South America Supply Side Platform (SSP) Software Market Analysis by Countries 10.1 South America Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Countries 10.1.1 South America Supply Side Platform (SSP) Software Sales by Countries (2015-2020) 10.1.2 South America Supply Side Platform (SSP) Software Revenue by Countries (2015-2020) 10.1.3 South America Supply Side Platform (SSP) Software Market Under COVID-19 10.2 Brazil Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 10.2.1 Brazil Supply Side Platform (SSP) Software Market Under COVID-19 10.3 Argentina Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 10.4 Columbia Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 10.5 Chile Supply Side Platform (SSP) Software Sales and Growth Rate (2015-2020) 11 Global Supply Side Platform (SSP) Software Market Segment by Types 11.1 Global Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Supply Side Platform (SSP) Software Sales and Market Share by Types (2015-2020) 11.1.2 Global Supply Side Platform (SSP) Software Revenue and Market Share by Types (2015-2020) 11.2 Cloud-based Sales and Price (2015-2020) 11.3 On-premises Sales and Price (2015-2020) 12 Global Supply Side Platform (SSP) Software Market Segment by Applications 12.1 Global Supply Side Platform (SSP) Software Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Supply Side Platform (SSP) Software Sales and Market Share by Applications (2015-2020) 12.1.2 Global Supply Side Platform (SSP) Software Revenue and Market Share by Applications (2015-2020) 12.2 Small Business Sales, Revenue and Growth Rate (2015-2020) 12.3 Medium Business Sales, Revenue and Growth Rate (2015-2020) 12.4 Large Enterprises Sales, Revenue and Growth Rate (2015-2020) 13 Supply Side Platform (SSP) Software Market Forecast by Regions (2020-2026) 13.1 Global Supply Side Platform (SSP) Software Sales, Revenue and Growth Rate (2020-2026) 13.2 Supply Side Platform (SSP) Software Market Forecast by Regions (2020-2026) 13.2.1 North America Supply Side Platform (SSP) Software Market Forecast (2020-2026) 13.2.2 Europe Supply Side Platform (SSP) Software Market Forecast (2020-2026) 13.2.3 Asia-Pacific Supply Side Platform (SSP) Software Market Forecast (2020-2026) 13.2.4 Middle East and Africa Supply Side Platform (SSP) Software Market Forecast (2020-2026) 13.2.5 South America Supply Side Platform (SSP) Software Market Forecast (2020-2026) 13.3 Supply Side Platform (SSP) Software Market Forecast by Types (2020-2026) 13.4 Supply Side Platform (SSP) Software Market Forecast by Applications (2020-2026) 13.5 Supply Side Platform (SSP) Software Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source
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