Insights into the Industry
The web analytics industry has been witnessing optimal growth in recent years and is likely to continue even in upcoming years. The growth of web analytics ’s industry size can be attributed to rising investments in research & development activities, entry of new players, product innovation, technological breakthroughs, effective allocation of resources, and growing competition among business rivals to expand its regional as well as customer base. Supportive government policies and incentives, as well as favorable laws, are projected to determine the growth of the web analytics market in foreseeable future. An increase in the spending capacity of customers with the rise in disposable income will further contribute towards web analytics 's market proceeds.
This market research report is a comprehensive overview of the events taking place in the web analytics industry and impacting its growth. Our report divides the web analytics market into various segments or categories based on products, applications, region, etc. Additionally, our research analysts have listed the key players of the global web analytics market and compared them based on metrics such as market revenue, Y-O-Y sales, shipments volume, historical data, and successful implementation of business strategies such as strategic alliances, mergers & acquisitions, joint ventures, product development, and partnerships & collaborations.
Market Research Store (MRS) published a brand new report titled “Web Analytics Market research report which is segmented by Products (Software, Services), by Applications (Online Marketing, Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-mail Marketing, Targeting and Behavioural Analysis, Display Advertising Optimization, Multichannel Campaign Analysis), by Key Players/Companies Teradata Corporation, IBM Corporation, comScore Inc., Facebook Inc., Tableau Software, Hootsuite Inc., SimilarWeb Ltd., Splunk Inc., Yahoo! Inc. (Verizon), SAS Institute, Microsoft Inc., Applied Technologies Internet S.A., Google LLC, MicroStrategy Incorporated, Adobe Systems Incorporated., Webtrends Inc.”. In 2020, the global web analytics market value was registered at XX (USD Million/Billion) and is predicted to reach XX (USD Million/Billion) at a CAGR of XX% by 2028.
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| Report Attributes | Report Details |
|---|---|
| Report Title | Web Analytics Market Research Report |
| By Products | Software, Services |
| By Applications | Online Marketing, Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-mail Marketing, Targeting and Behavioural Analysis, Display Advertising Optimization, Multichannel Campaign Analysis |
| By Key Players | Teradata Corporation, IBM Corporation, comScore Inc., Facebook Inc., Tableau Software, Hootsuite Inc., SimilarWeb Ltd., Splunk Inc., Yahoo! Inc. (Verizon), SAS Institute, Microsoft Inc., Applied Technologies Internet S.A., Google LLC, MicroStrategy Incorporated, Adobe Systems Incorporated., Webtrends Inc. |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA) |
| Countries Covered | North America : U.S and Canada Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific Latin America : Mexico, Brazil The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA |
| Base Year | 2020 |
| Historical Year | 2016to 2020 (Depending on availability, data from 2010 can be offered) |
| Forecast Year | 2028 |
| Number of Pages | 119 |
| Customization Available | Yes, the report can be tailored to meet your specific requirements. |
Based on these findings, the global web analytics industry study suggests strategies to existing market participants as to how they can improve & reinforce their market position. In addition to this, the study also recommends successful market penetrating strategies for new entrants. Furthermore, web analytics industry study report has included all major manufacturers and distributors operating in the web analytics market across all major regions.
Web Analytics Market Strategic Analysis
Various analytical methods such as Porter’s Five Force Analysis, SWOT analysis, Market Share Analysis, Competitive Analysis, PESTEL Analysis, Market Attractiveness Analysis, and Value Chain Analysis have been used to analyze the market in the research report. These assessments help users of the report in examining and evaluating web analytics market on the basis of different metrics such as switching costs, economies of scale, current sales, brand loyalty, brand equity, capital investments, production rights, research & development activities, copyrights & patents, legislations, effects of promotional activities, and consumer preferences.
The information provided in our market research report is anticipated to help the industry stakeholders in the effective decision-making process and successful business outcomes. Moreover, we have been using Ansoff Matrix to help firms analyze and plan their business growth strategies.
Additionally, our report contains a growth-share matrix that aids firms’ business decisions for prioritizing their myriad businesses. We have also included GE Nine Cell Matrix that is helpful in making strategic planning and can help firms in determining their position in the market along with analyzing their growth strategies.
Our researchers also make use of the perceptual map to demonstrate how to target consumers feel about a given brand and form perception about it. We have also included the Customer-Based Brand Equity (CBBE) Model for helping firms effectively position their brands.
Web Analytics Market Key Trends Analysis
The key factors influencing the growth of the web analytics market have been assessed in the report. Factors having a huge influence on market demand and restraining factors that impact the development of the market are both addressed rigorously & in-depth in our global market research report.
Furthermore, trends that play a key role in market’s growth are discussed comprehensively in the report. Moreover, a large number of qualitative factors or measurements are included in the report and this includes operating risks and major obstacles encountered by players in the industry.
Web Analytics Market Key Segment Analysis
The report delivers a critical assessment on the web analytics market by segmenting it based on Products, Applications, and region. All the segments and categories of the web analytics market have been evaluated based on past, present and future trends and are key parameters determining & defining the growth of the market.
The data for the market and its segments and categories are provided from 2016 to 2028. The report has identified the key segments and categories contributing substantially towards overall market growth in terms of revenue & volume.
Based on Products, the global web analytics market is segmented into Software, Services. Comprehensive qualitative and quantitative this segment analysis will be provided in the report from 2016 to 2028.
Based on Applications, market is divided into Online Marketing, Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-mail Marketing, Targeting and Behavioural Analysis, Display Advertising Optimization, Multichannel Campaign Analysis. A slew of business growth opportunities and dynamics affecting the different segments are analyzed and discussed in the report.
Impact Assessment of COVID-19
The COVID-19 outbreak has wreaked havoc on worldwide economic and social systems. The disease has entered several industries' value and supply chains, including the web analytics market. The government imposed lockdowns in various locations. We will examine the impact of the COVID-19 pandemic on the global market, looking at both demand and supply.
The COVID-19 pandemic's short- and long-term impacts would be explored to provide a summary. This would help build business plans for all market participants, including manufacturers, vendors, suppliers, distributors, and end-users, during and after the epidemic.
Web Analytics Market Regional Trends and Market Player’s Analysis
On the basis of region, the market is segregated into North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.
The major players holding a huge chunk of market share in the global web analytics market and impacting market profitability are evaluated after considering their product & services revenue, sales, business plans, innovations, and growth rate. The final position of a player in the market depends on market events or market happenings, new product launches, mergers & acquisitions, benchmarking, regional expansions, and technical innovations.
For all the key stakeholders of the market, value chain and technology ecosystem, as well as the information provided in this market research report, will prove beneficial. The study offers an outline of the company’s market share and an extensive summary of the major players in the web analytics market.
Some of the leading players profiled in the global web analytics market are,
- Teradata Corporation
- IBM Corporation
- comScore Inc.
- Facebook Inc.
- Tableau Software
- Hootsuite Inc.
- SimilarWeb Ltd.
- Splunk Inc.
- Yahoo! Inc. (Verizon)
- SAS Institute
- Microsoft Inc.
- Applied Technologies Internet S.A.
- Google LLC
- MicroStrategy Incorporated
- Adobe Systems Incorporated.
- Webtrends Inc.
The Key Audiences for Web Analytics Market Report
- Research Institutes & consulting firms
- Industry Leaders, as well as companies, aspiring to enter the web analytics market
- Student and universities
- Solution Providers, product providers, service providers, and other players in the industry
- Associated private firms and government bodies
- Individuals interested to learn about market
The report segments of the global web analytics market are as follows:
Global Web Analytics Market: By Products
- Software
- Services
Global Web Analytics Market: By Applications
- Online Marketing
- Marketing Automation
- Mobile Analytics
- Content Marketing
- Social Media Management
- E-mail Marketing
- Targeting and Behavioural Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
The Most Important Research Methodologies
Primary sources include industry experts from management corporations, processing organizations, and analytical service providers who serve businesses across the sector's value chain. We interviewed key sources to acquire qualitative and quantitative data and analyse future prospects.
Primary research undertaken for this report comprised interviews with industry professionals such as CEOs, Vice Presidents, Marketing Directors and Technology Directors of strong core organizations and institutions in major web analytics . We interviewed them to get qualitative and quantitative data.
The following are the justifications for purchasing the global Web Analytics market report:
- Statistical data is well-referenced, and the source is a significant resource for directing interested companies.
- Market development trends and marketing channels that are cutting-edge are discussed.
- The feasibility and growth rate of the market as a whole over the foreseeable future are determined.
- The competitive landscape and demographic research provide a clear picture of the current state of the market on an international scale.
- A thorough examination of development policies and plans, manufacturing processes, and costing provides a more accurate picture of import/export consumption, supply and demand, pricing, revenue, and gross margins, among other things.
- Customization is possible based on the client's requirements.
Frequently Asked Questions
- Teradata Corporation
- IBM Corporation
- comScore Inc.
- Facebook Inc.
- Tableau Software
- Hootsuite Inc.
- SimilarWeb Ltd.
- Splunk Inc.
- Yahoo! Inc. (Verizon)
- SAS Institute
- Microsoft Inc.
- Applied Technologies Internet S.A.
- Google LLC
- MicroStrategy Incorporated
- Adobe Systems Incorporated.
- Webtrends Inc.
Table Of Content
Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Web Analytics Market Share by Type (2020-2026) 1.5.2 Software 1.5.3 Services 1.6 Market by Application 1.6.1 Global Web Analytics Market Share by Application (2020-2026) 1.6.2 Online Marketing 1.6.3 Marketing Automation 1.6.4 Mobile Analytics 1.6.5 Content Marketing 1.6.6 Social Media Management 1.6.7 E-mail Marketing 1.6.8 Targeting and Behavioural Analysis 1.6.9 Display Advertising Optimization 1.6.10 Multichannel Campaign Analysis 1.7 Web Analytics Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Web Analytics Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Web Analytics Market 3.1 Value Chain Status 3.2 Web Analytics Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Web Analytics 3.2.3 Labor Cost of Web Analytics 3.2.3.1 Labor Cost of Web Analytics Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 Teradata Corporation 4.1.1 Teradata Corporation Basic Information 4.1.2 Web Analytics Product Profiles, Application and Specification 4.1.3 Teradata Corporation Web Analytics Market Performance (2015-2020) 4.1.4 Teradata Corporation Business Overview 4.2 IBM Corporation 4.2.1 IBM Corporation Basic Information 4.2.2 Web Analytics Product Profiles, Application and Specification 4.2.3 IBM Corporation Web Analytics Market Performance (2015-2020) 4.2.4 IBM Corporation Business Overview 4.3 comScore Inc. 4.3.1 comScore Inc. Basic Information 4.3.2 Web Analytics Product Profiles, Application and Specification 4.3.3 comScore Inc. Web Analytics Market Performance (2015-2020) 4.3.4 comScore Inc. Business Overview 4.4 Facebook Inc. 4.4.1 Facebook Inc. Basic Information 4.4.2 Web Analytics Product Profiles, Application and Specification 4.4.3 Facebook Inc. Web Analytics Market Performance (2015-2020) 4.4.4 Facebook Inc. Business Overview 4.5 Tableau Software 4.5.1 Tableau Software Basic Information 4.5.2 Web Analytics Product Profiles, Application and Specification 4.5.3 Tableau Software Web Analytics Market Performance (2015-2020) 4.5.4 Tableau Software Business Overview 4.6 Hootsuite Inc. 4.6.1 Hootsuite Inc. Basic Information 4.6.2 Web Analytics Product Profiles, Application and Specification 4.6.3 Hootsuite Inc. Web Analytics Market Performance (2015-2020) 4.6.4 Hootsuite Inc. Business Overview 4.7 SimilarWeb Ltd. 4.7.1 SimilarWeb Ltd. Basic Information 4.7.2 Web Analytics Product Profiles, Application and Specification 4.7.3 SimilarWeb Ltd. Web Analytics Market Performance (2015-2020) 4.7.4 SimilarWeb Ltd. Business Overview 4.8 Splunk Inc. 4.8.1 Splunk Inc. Basic Information 4.8.2 Web Analytics Product Profiles, Application and Specification 4.8.3 Splunk Inc. Web Analytics Market Performance (2015-2020) 4.8.4 Splunk Inc. Business Overview 4.9 Yahoo! Inc. (Verizon) 4.9.1 Yahoo! Inc. (Verizon) Basic Information 4.9.2 Web Analytics Product Profiles, Application and Specification 4.9.3 Yahoo! Inc. (Verizon) Web Analytics Market Performance (2015-2020) 4.9.4 Yahoo! Inc. (Verizon) Business Overview 4.10 SAS Institute 4.10.1 SAS Institute Basic Information 4.10.2 Web Analytics Product Profiles, Application and Specification 4.10.3 SAS Institute Web Analytics Market Performance (2015-2020) 4.10.4 SAS Institute Business Overview 4.11 Microsoft Inc. 4.11.1 Microsoft Inc. Basic Information 4.11.2 Web Analytics Product Profiles, Application and Specification 4.11.3 Microsoft Inc. Web Analytics Market Performance (2015-2020) 4.11.4 Microsoft Inc. Business Overview 4.12 Applied Technologies Internet S.A. 4.12.1 Applied Technologies Internet S.A. Basic Information 4.12.2 Web Analytics Product Profiles, Application and Specification 4.12.3 Applied Technologies Internet S.A. Web Analytics Market Performance (2015-2020) 4.12.4 Applied Technologies Internet S.A. Business Overview 4.13 Google LLC 4.13.1 Google LLC Basic Information 4.13.2 Web Analytics Product Profiles, Application and Specification 4.13.3 Google LLC Web Analytics Market Performance (2015-2020) 4.13.4 Google LLC Business Overview 4.14 MicroStrategy Incorporated 4.14.1 MicroStrategy Incorporated Basic Information 4.14.2 Web Analytics Product Profiles, Application and Specification 4.14.3 MicroStrategy Incorporated Web Analytics Market Performance (2015-2020) 4.14.4 MicroStrategy Incorporated Business Overview 4.15 Adobe Systems Incorporated. 4.15.1 Adobe Systems Incorporated. Basic Information 4.15.2 Web Analytics Product Profiles, Application and Specification 4.15.3 Adobe Systems Incorporated. Web Analytics Market Performance (2015-2020) 4.15.4 Adobe Systems Incorporated. Business Overview 4.16 Webtrends Inc. 4.16.1 Webtrends Inc. Basic Information 4.16.2 Web Analytics Product Profiles, Application and Specification 4.16.3 Webtrends Inc. Web Analytics Market Performance (2015-2020) 4.16.4 Webtrends Inc. Business Overview 5 Global Web Analytics Market Analysis by Regions 5.1 Global Web Analytics Sales, Revenue and Market Share by Regions 5.1.1 Global Web Analytics Sales by Regions (2015-2020) 5.1.2 Global Web Analytics Revenue by Regions (2015-2020) 5.2 North America Web Analytics Sales and Growth Rate (2015-2020) 5.3 Europe Web Analytics Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Web Analytics Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Web Analytics Sales and Growth Rate (2015-2020) 5.6 South America Web Analytics Sales and Growth Rate (2015-2020) 6 North America Web Analytics Market Analysis by Countries 6.1 North America Web Analytics Sales, Revenue and Market Share by Countries 6.1.1 North America Web Analytics Sales by Countries (2015-2020) 6.1.2 North America Web Analytics Revenue by Countries (2015-2020) 6.1.3 North America Web Analytics Market Under COVID-19 6.2 United States Web Analytics Sales and Growth Rate (2015-2020) 6.2.1 United States Web Analytics Market Under COVID-19 6.3 Canada Web Analytics Sales and Growth Rate (2015-2020) 6.4 Mexico Web Analytics Sales and Growth Rate (2015-2020) 7 Europe Web Analytics Market Analysis by Countries 7.1 Europe Web Analytics Sales, Revenue and Market Share by Countries 7.1.1 Europe Web Analytics Sales by Countries (2015-2020) 7.1.2 Europe Web Analytics Revenue by Countries (2015-2020) 7.1.3 Europe Web Analytics Market Under COVID-19 7.2 Germany Web Analytics Sales and Growth Rate (2015-2020) 7.2.1 Germany Web Analytics Market Under COVID-19 7.3 UK Web Analytics Sales and Growth Rate (2015-2020) 7.3.1 UK Web Analytics Market Under COVID-19 7.4 France Web Analytics Sales and Growth Rate (2015-2020) 7.4.1 France Web Analytics Market Under COVID-19 7.5 Italy Web Analytics Sales and Growth Rate (2015-2020) 7.5.1 Italy Web Analytics Market Under COVID-19 7.6 Spain Web Analytics Sales and Growth Rate (2015-2020) 7.6.1 Spain Web Analytics Market Under COVID-19 7.7 Russia Web Analytics Sales and Growth Rate (2015-2020) 7.7.1 Russia Web Analytics Market Under COVID-19 8 Asia-Pacific Web Analytics Market Analysis by Countries 8.1 Asia-Pacific Web Analytics Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Web Analytics Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Web Analytics Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Web Analytics Market Under COVID-19 8.2 China Web Analytics Sales and Growth Rate (2015-2020) 8.2.1 China Web Analytics Market Under COVID-19 8.3 Japan Web Analytics Sales and Growth Rate (2015-2020) 8.3.1 Japan Web Analytics Market Under COVID-19 8.4 South Korea Web Analytics Sales and Growth Rate (2015-2020) 8.4.1 South Korea Web Analytics Market Under COVID-19 8.5 Australia Web Analytics Sales and Growth Rate (2015-2020) 8.6 India Web Analytics Sales and Growth Rate (2015-2020) 8.6.1 India Web Analytics Market Under COVID-19 8.7 Southeast Asia Web Analytics Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Web Analytics Market Under COVID-19 9 Middle East and Africa Web Analytics Market Analysis by Countries 9.1 Middle East and Africa Web Analytics Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Web Analytics Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Web Analytics Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Web Analytics Market Under COVID-19 9.2 Saudi Arabia Web Analytics Sales and Growth Rate (2015-2020) 9.3 UAE Web Analytics Sales and Growth Rate (2015-2020) 9.4 Egypt Web Analytics Sales and Growth Rate (2015-2020) 9.5 Nigeria Web Analytics Sales and Growth Rate (2015-2020) 9.6 South Africa Web Analytics Sales and Growth Rate (2015-2020) 10 South America Web Analytics Market Analysis by Countries 10.1 South America Web Analytics Sales, Revenue and Market Share by Countries 10.1.1 South America Web Analytics Sales by Countries (2015-2020) 10.1.2 South America Web Analytics Revenue by Countries (2015-2020) 10.1.3 South America Web Analytics Market Under COVID-19 10.2 Brazil Web Analytics Sales and Growth Rate (2015-2020) 10.2.1 Brazil Web Analytics Market Under COVID-19 10.3 Argentina Web Analytics Sales and Growth Rate (2015-2020) 10.4 Columbia Web Analytics Sales and Growth Rate (2015-2020) 10.5 Chile Web Analytics Sales and Growth Rate (2015-2020) 11 Global Web Analytics Market Segment by Types 11.1 Global Web Analytics Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Web Analytics Sales and Market Share by Types (2015-2020) 11.1.2 Global Web Analytics Revenue and Market Share by Types (2015-2020) 11.2 Software Sales and Price (2015-2020) 11.3 Services Sales and Price (2015-2020) 12 Global Web Analytics Market Segment by Applications 12.1 Global Web Analytics Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Web Analytics Sales and Market Share by Applications (2015-2020) 12.1.2 Global Web Analytics Revenue and Market Share by Applications (2015-2020) 12.2 Online Marketing Sales, Revenue and Growth Rate (2015-2020) 12.3 Marketing Automation Sales, Revenue and Growth Rate (2015-2020) 12.4 Mobile Analytics Sales, Revenue and Growth Rate (2015-2020) 12.5 Content Marketing Sales, Revenue and Growth Rate (2015-2020) 12.6 Social Media Management Sales, Revenue and Growth Rate (2015-2020) 12.7 E-mail Marketing Sales, Revenue and Growth Rate (2015-2020) 12.8 Targeting and Behavioural Analysis Sales, Revenue and Growth Rate (2015-2020) 12.9 Display Advertising Optimization Sales, Revenue and Growth Rate (2015-2020) 12.10 Multichannel Campaign Analysis Sales, Revenue and Growth Rate (2015-2020) 13 Web Analytics Market Forecast by Regions (2020-2026) 13.1 Global Web Analytics Sales, Revenue and Growth Rate (2020-2026) 13.2 Web Analytics Market Forecast by Regions (2020-2026) 13.2.1 North America Web Analytics Market Forecast (2020-2026) 13.2.2 Europe Web Analytics Market Forecast (2020-2026) 13.2.3 Asia-Pacific Web Analytics Market Forecast (2020-2026) 13.2.4 Middle East and Africa Web Analytics Market Forecast (2020-2026) 13.2.5 South America Web Analytics Market Forecast (2020-2026) 13.3 Web Analytics Market Forecast by Types (2020-2026) 13.4 Web Analytics Market Forecast by Applications (2020-2026) 13.5 Web Analytics Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source
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