Global Rolling Road Market Size, Share, Analysis Report - Forecast 2032

Rolling Road Market Insights

According to Market Research Store, the global rolling road market size was valued at around USD 2.57 billion in 2023 and is estimated to reach USD 3.92 billion by 2032, to register a CAGR of approximately 4.8% in terms of revenue during the forecast period 2024-2032.

The rolling road report provides a comprehensive analysis of the market, including its size, share, growth trends, revenue details, and other crucial information regarding the target market. It also covers the drivers, restraints, opportunities, and challenges till 2032.

To Get more Insights, Request a Free Sample

Global Rolling Road Market: Overview

Rolling roads are widely used in automotive workshops, performance tuning, and for regulatory compliance testing, particularly in the automotive industry, to test vehicles under various loads and conditions without the need for them to physically travel on a real road. These machines are crucial for conducting controlled tests of powertrain performance, vehicle diagnostics, and for ensuring compliance with environmental standards, particularly in emissions testing. As the automotive industry shifts toward electric vehicles and stricter emissions regulations, rolling road systems are being enhanced with features like more sophisticated data collection capabilities and integration with other vehicle diagnostic tools.

The market for rolling roads is expanding, driven by increased focus on vehicle testing, growing automotive research and development investments, and regulatory pressures for emissions compliance. The adoption of rolling road systems is also fueled by technological advancements such as more precise measurement tools, enhanced simulation of driving conditions, and improvements in data analytics.

Key Highlights

• The rolling road market is anticipated to grow at a CAGR of 4.8% during the forecast period.
• The global rolling road market was estimated to be worth approximately USD 2.57 billion in 2023 and is projected to reach a value of USD 3.92 billion by 2032.
• The growth of the rolling road market is being driven by increasing demand for vehicle testing from both automotive manufacturers and regulatory bodies, aimed at meeting increasingly stringent environmental standards, is a primary driver.
• Based on the product type, the chassis dynamometer segment is growing at a high rate and is projected to dominate the market.
• On the basis of application, the automotive testing segment is projected to swipe the largest market share.
• In terms of end-user, the automotive manufacturers segment is expected to dominate the market.
• By region, North America is expected to dominate the global market during the forecast period.

Rolling Road Market: Dynamics

Key Growth Drivers:

• Stringent Emission Regulations and Testing Requirements: Governments worldwide are implementing increasingly strict emission standards for vehicles. Rolling roads are essential tools for automakers to test and certify their vehicles according to these regulations, driving market demand.
• Growing Focus on Fuel Efficiency and Electric Vehicle Development: The automotive industry's strong emphasis on improving fuel efficiency and the rapid growth of the electric vehicle (EV) market necessitate advanced testing capabilities. Rolling roads are crucial for evaluating the performance and efficiency of both internal combustion engine (ICE) and electric vehicles.
• Increasing Complexity of Modern Vehicles: Modern vehicles are equipped with sophisticated electronic control units (ECUs), advanced driver-assistance systems (ADAS), and complex powertrains. Rolling roads allow for comprehensive testing of these integrated systems under controlled conditions.
• Rising Investments in Automotive Research and Development: Automakers and component suppliers are investing heavily in R&D to develop innovative technologies and improve vehicle performance. Rolling roads are vital tools in this process, enabling thorough testing and validation of new designs and systems.
• Demand for Real-World Driving Simulation: Rolling roads can simulate various real-world driving conditions, including different terrains, speeds, and loads, allowing for more accurate testing compared to static tests. This capability is crucial for optimizing vehicle performance and reliability.
• Growth in Aftermarket Testing and Tuning: Beyond OEM applications, rolling roads are also used in the aftermarket for performance tuning, diagnostics, and emissions testing of vehicles, contributing to market growth.

Restraints:

• High Initial Investment Costs: Advanced rolling road systems, especially those capable of handling high speeds, loads, and complex simulations, involve significant upfront investment, which can be a barrier for smaller automotive companies or independent testing facilities.
• Complexity of Operation and Calibration: Operating and calibrating sophisticated rolling road systems requires highly skilled technicians and specialized knowledge, adding to the overall cost of ownership.
• Space Requirements and Infrastructure Needs: Rolling roads, particularly those for full vehicle testing, can be large and require dedicated facilities with specific infrastructure, including power supply and ventilation systems.
• Competition from Virtual Simulation and Modeling Tools: Advances in computer simulation and modeling software offer alternative methods for vehicle testing and development, potentially reducing the reliance on physical rolling road testing in certain areas.
• Economic Downturns Affecting Automotive Sales and R&D Spending: Economic recessions can lead to reduced automotive sales and potentially impact automakers' R&D budgets, which could affect investments in new rolling road equipment.
• Standardization and Correlation Challenges: Ensuring the standardization of testing procedures and the correlation of results across different rolling road systems and testing facilities can be challenging.

Opportunities:

• Development of More Compact and Energy-Efficient Systems: Innovations in rolling road design could lead to more space-efficient and energy-saving systems, reducing operational costs and making them more accessible.
• Integration of Advanced Simulation and Data Analytics Capabilities: Combining rolling roads with sophisticated simulation software and data analytics tools can provide deeper insights into vehicle performance and facilitate more efficient development processes.
• Focus on Testing Electric and Hybrid Vehicles: The growing EV market presents opportunities for rolling road manufacturers to develop specialized systems for testing the unique characteristics of electric powertrains, including battery performance and energy consumption.
• Development of Portable and Mobile Rolling Road Solutions: Portable rolling road systems could cater to the needs of aftermarket tuners, racing teams, and on-site diagnostics, expanding the application scope.
• Expansion into New Geographic Markets: The automotive industry's growth in emerging economies creates opportunities for rolling road manufacturers to expand their sales and service networks in these regions.
• Catering to the Testing Needs of Autonomous Vehicles: As autonomous vehicle technology advances, rolling roads will play a crucial role in testing and validating the performance and safety of these complex systems under controlled, repeatable conditions.

Challenges:

• Keeping Pace with the Rapid Evolution of Automotive Technology: The automotive industry is undergoing rapid transformation with electrification, autonomous driving, and connected vehicles. Rolling road technology needs to evolve quickly to meet the testing demands of these advancements.
• Ensuring Accurate and Reliable Testing of Complex Systems: Accurately and reliably testing the intricate interactions of various electronic and mechanical systems in modern vehicles presents a significant technical challenge for rolling road systems.
• Meeting Increasingly Stringent and Diverse Regulatory Requirements: Rolling road systems must comply with a growing number of diverse and evolving emission and safety regulations across different global markets.
• Managing the Large Volumes of Data Generated During Testing: Modern rolling road tests generate vast amounts of data. Efficiently managing, analyzing, and extracting meaningful insights from this data is a significant challenge.
• Maintaining Calibration Accuracy Over Time and Under Varying Conditions: Ensuring the long-term accuracy and reliability of rolling road measurements under different operating conditions is crucial for valid test results.
• Adapting to the Shift Towards Virtual Validation: While physical testing remains essential, the increasing reliance on virtual validation methods requires rolling road manufacturers to integrate their systems with simulation tools and workflows effectively.

Rolling Road Market: Report Scope

This report thoroughly analyzes the Rolling Road Market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Rolling Road Market: Segmentation Insights

The global rolling road market is divided by product type, application, end-user, and region.

Segmentation Insights by Product Type

Based on product type, the global rolling road market is divided into chassis dynamometer and engine dynamometer.

Chassis Dynamometer is the dominant product type in the Rolling Road Market. It is widely used in automotive testing for evaluating vehicle performance, emissions, and fuel efficiency. Chassis dynamometers measure the power output at the wheels, making them essential for assessing a vehicle’s real-world performance under various driving conditions. These systems are particularly favored by automotive manufacturers, aftermarket service providers, and vehicle testing laboratories, as they provide accurate and reproducible data on vehicle dynamics, including torque, power, and fuel consumption. The versatility of chassis dynamometers in testing different types of vehicles—ranging from passenger cars to trucks—further reinforces their market dominance.

Engine Dynamometer is another key product type in the Rolling Road Market, though it caters to a more specific segment focused on testing engines separately from the vehicle. These dynamometers are used to measure engine output, including horsepower, torque, and other performance metrics, typically in a controlled environment. While engine dynamometers are indispensable for engine manufacturers, research institutions, and performance tuning, they are more specialized compared to chassis dynamometers. As a result, they occupy a smaller market share but are essential in industries focused on engine development, testing, and optimization.

Segmentation Insights by Application

On the basis of application, the global rolling road market is bifurcated into automotive testing, motorsport, research and development, and others.

Automotive Testing is the dominant application segment in the Rolling Road Market, driven by the need for vehicle manufacturers and regulatory agencies to assess the performance, fuel efficiency, and emissions of vehicles. Chassis and engine dynamometers play a crucial role in automotive testing, providing essential data on various vehicle parameters, including power output, acceleration, and fuel consumption under different driving conditions. The growing demand for vehicle testing to meet regulatory standards and consumer expectations for performance and sustainability has contributed to the strong demand for rolling road systems in this segment.

Motorsport also represents a significant application for rolling road systems, as teams in various motorsport categories rely on dynamometers to tune and optimize the performance of their vehicles. Motorsport testing is more performance-centric, focusing on maximizing engine output, aerodynamics, and overall handling. Rolling road systems in motorsport are crucial for fine-tuning cars to perform under race conditions, and their use is expanding with advancements in vehicle technology and the increasing competitiveness of the industry.

Research and Development (R&D) is another important application area, with rolling road systems being utilized in universities, research institutions, and automotive R&D departments. These systems are used to conduct detailed studies on vehicle performance, engine efficiency, and advanced powertrain technologies. R&D applications often focus on innovation, testing new concepts, and developing future automotive technologies, including electric vehicles (EVs), hybrid systems, and autonomous vehicles. As the automotive industry evolves, R&D remains a significant driver for the development and adoption of rolling road systems.

Segmentation Insights by End-User

On the basis of end-user, the global rolling road market is bifurcated into automotive manufacturers, independent testing facilities, research institutions, and others.

Automotive Manufacturers are the dominant end-user in the Rolling Road Market, as they require rolling road systems for comprehensive vehicle testing during the design, development, and quality control stages. These manufacturers use chassis and engine dynamometers to assess vehicle performance, power output, fuel efficiency, and emissions. The ability to replicate real-world driving conditions is crucial for ensuring that vehicles meet regulatory standards and consumer expectations. The demand from automotive manufacturers continues to grow as the industry embraces electric and autonomous vehicles, driving the need for more advanced and versatile testing systems.

Independent Testing Facilities are another key end-user, providing third-party testing and certification services to a wide range of clients, including automotive manufacturers, regulatory bodies, and aftermarket service providers. These facilities use rolling road systems to perform a variety of tests, such as emission testing, fuel economy analysis, and durability assessments. As governments and environmental agencies increase regulations on vehicle emissions and performance standards, the demand for independent testing services grows, supporting the continued importance of rolling road systems in this sector.

Research Institutions represent a growing end-user segment, particularly as they focus on automotive innovation, including electric vehicle (EV) research, hybrid technology, and advanced propulsion systems. These institutions use rolling road systems for experimental studies, vehicle prototyping, and performance analysis under various conditions. The adoption of rolling road systems in research settings is expected to increase with the expansion of research into alternative fuels, energy-efficient vehicles, and new automotive technologies, making them an important contributor to market growth.

Rolling Road Market: Regional Insights

• North America is expected to dominate the global market.

North America holds a dominant position in the Rolling Road Market, with the United States leading the way. The market in this region is primarily driven by the growing automotive industry, which uses rolling roads for testing vehicle durability and performance, especially for emission testing, and crash simulation. The U.S. has a large number of vehicle manufacturers, testing centers, and automotive research facilities, which contribute significantly to the demand for rolling roads. The increasing emphasis on environmental regulations and fuel efficiency standards has also led to an increase in demand for rolling road testing equipment in the region. Moreover, the region’s technological advancements and the presence of key players in the automotive testing sector contribute to North America's market leadership. Canada follows closely with its expanding automotive testing capabilities, particularly in research and development of new vehicle models and technologies.

Europe is another major player in the Rolling Road Market, driven by countries like Germany, France, the United Kingdom, and Italy. The region's established automotive sector, coupled with stringent emissions and safety regulations, makes rolling roads an essential tool for testing vehicles. Germany is at the forefront due to its leading position in automotive manufacturing and engineering, with companies such as Volkswagen, BMW, and Mercedes-Benz relying heavily on rolling road systems for various testing purposes, including performance, emissions, and endurance tests. The UK and France are also contributing significantly to the demand, with several vehicle testing centers and research institutions. Europe's commitment to reducing vehicle emissions and advancing electric vehicle technology further boosts the need for rolling roads, especially in terms of testing new propulsion systems and battery life.

Asia-Pacific region is experiencing substantial growth in the Rolling Road Market, driven by the rapid development of the automotive industry in countries such as China, Japan, South Korea, and India. China, as the largest automotive market globally, is rapidly expanding its automotive testing capabilities, and rolling roads are essential for evaluating vehicle performance, durability, and emissions. The Chinese government’s focus on environmental regulations and the transition to electric vehicles also increases the need for advanced testing equipment, including rolling roads. Japan and South Korea are home to major automotive manufacturers like Toyota, Honda, and Hyundai, which rely on rolling roads for quality control and innovation testing. India, with its growing automotive industry and increasing focus on improving vehicle standards, also contributes to the growing demand for rolling road testing equipment. The overall trend of modernization and adoption of new vehicle testing technologies in this region will continue to drive market growth.

Latin America is seeing gradual growth in the Rolling Road Market, with Brazil, Mexico, and Argentina emerging as key players. The automotive industry in Latin America, while smaller than in North America or Europe, is growing steadily, particularly in Brazil, which has a large vehicle manufacturing base. Mexico is becoming a major hub for automotive production due to its proximity to the United States and its cost-effective manufacturing capabilities. The demand for rolling roads in these regions is mainly driven by the need for vehicle testing and certification in both domestic and international markets. However, economic challenges and varying levels of infrastructure development in certain Latin American countries may limit the rapid expansion of the market. Despite this, the increasing focus on environmental standards and the growth of the electric vehicle market in Mexico and Brazil is expected to increase the demand for rolling roads in the coming years.

Middle East and Africa region is showing significant growth potential for the Rolling Road Market, particularly in countries like the United Arab Emirates (UAE), Saudi Arabia, South Africa, and Egypt. The growing automotive industry in the UAE and Saudi Arabia is being complemented by advancements in testing facilities and the establishment of more automotive research centers. These countries are investing in high-quality testing infrastructure, and rolling roads are becoming essential tools for ensuring the performance and durability of vehicles, especially as they expand their electric vehicle testing capabilities. South Africa is also emerging as a key market, with a rising automotive industry and increasing government focus on improving the country’s vehicle emission standards. However, challenges such as limited infrastructure and financial constraints in some parts of Africa may slow the widespread adoption of rolling roads across the region. Nonetheless, the growing interest in modernizing the automotive sector in the MEA region will likely drive the demand for rolling road systems in the future.

Rolling Road Market: Competitive Landscape

The report provides an in-depth analysis of companies operating in the rolling road market, including their geographic presence, business strategies, product offerings, market share, and recent developments. This analysis helps to understand market competition.

Some of the major players in the global rolling road market include:

• MAHA Maschinenbau Haldenwang GmbH & Co. KG
• AVL List GmbH
• Horiba Ltd.
• MTS Systems Corporation
• Schenck RoTec GmbH
• Mustang Advanced Engineering
• Rototest International AB
• Dynapack International Inc.
• Meidensha Corporation
• SuperFlow Technologies Group
• V-tech Dynamometers
• Dyno Dynamics Pty Ltd.
• Dynocom Industries Inc.
• Dynostar
• Froude Inc.
• Taylor Dynamometer
• Power Test Inc.
• Sierra Instruments Inc.
• SAKOR Technologies Inc.
• Dynojet Research Inc

The global rolling road market is segmented as follows:

By Product Type

• Chassis Dynamometer
• Engine Dynamometer

By Application

• Automotive Testing
• Motorsport
• Research and Development
• Others

By End-User

• Automotive Manufacturers
• Independent Testing Facilities
• Research Institutions
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East Africa

Frequently Asked Questions